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Marketing

Can you actually make money on LinkedIn?

Social Media

Three of the top mistakes people make on LinkedIn

As many as one in three Australians have a LinkedIn account and the platform can help build an entrepreneur into a major business influencer—but...
Two women using Facebook

Marketing

Today’s Facebook: A politician’s dream is a business’s nightmare

It’s the biggest social media network in the world and it’s designed to serve the masses. But in reality, Facebook and its algorithm currently...
facebook advertising

Social Media

When will you try social media advertising?

Some years ago, I attended yet a presentation from leading Australian search and e-commerce expert (and former SmartCompany blogger) Chris Thomas about the latest...

Marketing

Five hidden skills to search for when hiring a digital marketer

Looking for a good freelance digital marketer? You’re not alone. Australia's freelance economy has reached an estimated at 4.1 million people and more small...
Couple and salesperson at home

sales

Most consumers don’t change their minds during cooling-off periods: Study

By Paul Harrison, Deakin University When customers are offered a “cooling off” period, they don’t change their minds, even when the alternative is considered subjectively better,...

sales

Why online prospecting is often lazy and very annoying

This week’s article comes off the back of last week’s topic—Getting prospects to talk to you—but it will take a different approach. I have documented the...

Marketing

Amazon’s chief technology officer received a pitch for his own product over email

A common tactic for spreading information about your product or your services is cold emailing—where you send a personalised email to a contact who...

sales

Go to war to protect your reputation

How valuable is your reputation? We all know a key ingredient to anyone's success is their credibility. Your credibility and reputation form the image you portray...

Marketing

Microsoft re-releases Solitaire for smartphones in hopes nostalgia will drive sales

Several big name companies are hoping to tap into consumers’ nostalgia by re-releasing old favourites in new forms. Today Microsoft revealed it would be releasing...

Social Media

Facebook makes it easier for customers to find businesses that provide free Wi-Fi

Businesses that offer free Wi-Fi may soon be seeing a new stream of customers through their doors thanks to global social network Facebook. Users of...
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How do I get found on Google?

Business Resources

Make it easy for customers to find you with this easy simple guide to search marketing. Search engine optimisation (SEO) may still be a...

Business Resources

Location marketing made easy

Business Resources

Beginner’s guide to websites

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