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Marketing

Harris Scarfe Adelaide Crows

Marketing

Sports marketing a new ball game as brands flock to AFL Women’s League

The upcoming inaugural season of the AFL National Women’s League is turning sports marketing into a whole new ball game as local businesses jump...

Social Media

Gaping governance holes remain in Facebook Groups for business

There’s never a dull moment in the world of Facebook Groups. After extolling the virtues of one Facebook Group from outer Melbourne last week, I...

sales

Why I cannot relate to the typical salesperson stereotype – and why we need a new one for the 21st century

If you cannot relate to the typical salesperson stereotype you are not alone. Many people we speak to, including many salespeople themselves, have never been...

Marketing

No money for marketing? Some easy tips for zero budget small businesses

Money’s too tight to mention, as the song goes. So how do you get hero returns from your zero marketing budget? What are some...
Carrie Bickmore

Marketing

Lessons in marketing from Carrie Bickmore’s hair change

Bets are being placed on how long The Project anchor Carrie Bickmore’s new brunette hair colour will last, but there are marketing lessons for...

Social Media

Outer suburban Warrandyte embraces online communities

Every now and then I get the opportunity to present seminars and workshops to smaller business operators about the digital world and how it...
retail

Advertising

Bras N Things removes “vulgar” Playboy lingerie ad after watchdog rules it was too much for shopping centre patrons

Retailer Bras N Things will not use one of its in-store video advertisements again after the advertising watchdog ruled the clip of a female...

sales

Without a strategic sales force, you are doomed to fail

A strategic sales force – one driven by a focused sales strategy and robust sales operation framework rather than a panel-beaten corporate / marketing...

Marketing

Five ways to ensure you influence customer choices

Insurance is one of the most challenging products in market. For marketers it is highly regulated, competitive and price driven, and for consumers, it...
Pringles

Marketing

“Small, tasteless and expensive”: Pringles under fire over changes to popular chip brand

By Rose Donohoe Those still mourning the loss of Arnott’s Shapes may not be ready for the tragedy that is Pringles’ shrinking chips. The cult snack, once...
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Resources boom sets Australia apart from struggling US: Economy roundup

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Economic events over the last couple of days have provided some compelling evidence of the widening divergence in conditions between the US and Australian...

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The storytelling nature of data

No data scientist? No worries. How to start thinking like a citizen data scientist

The storytelling nature of data

Firstly, if you’re wondering what a citizen data scientist is, it’s simply you, or me or anyone else using increasingly simple and accessible tools...

The storytelling nature of data

Why a fear of data analytics is bad for business

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