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Marketing

sales

Sales Trend 9 – Marketing technology for better sales results

Sales Trend 9 from our 12 Sales Trends Report for 2016 is about using marketing technology for better sales results. Sales and marketing technology –...
social media

online marketing

Luxbet under fire over Twitter marketing stunt: Why businesses should tread carefully

Businesses have been advised to tread carefully when it comes to social media marketing stunts after betting company Luxbet duped some Twitter users with...
Westpac

Social Media

Customers ask Westpac for millions as bank takes to social media to explain outage

Westpac customers faced an outage on Thursday night and the bank decided to take to social media to communicate it – including with some...
Brad Pitt Angelina Jolie

Marketing

BRANDgelina: Five businesses that have turned the celebrity breakup into a marketing opportunity

Celebrity watchers may still be reeling from news this week that Hollywood stars Brad Pitt and Angelina Jolie have split up after two years...
Ansell ad

Advertising

Etsy called out over “similarities” with Australian-made Ansell condom ad

Design marketplace Etsy is facing accusations its latest advertising campaign is a copy of an Australian-made advertisement for Ansell condoms, however one marketing expert...

Branding

Brisbane eatery cops heat for “colonialism” theme: When to change your business name and strategy

Brisbane eatery British Colonial Co. has changed online descriptions of its business after diners were offended by the claim the restaurant was inspired by Britain’s...
How to not make a hash of hashtags on Instagram

Social Media

Instagram and Twitter updates to make social a better experience for businesses

Social media platforms Instagram and Twitter have recently unveiled a number of changes designed to help small businesses manage negative comments and deliver better...

Marketing

Four things this airline does to influence customers

There’s a cut-price airline, let’s call them “Cookiejar”, which uses a bag of behavioural techniques to influence its customers. Personally I think it is...

sales

Are sales teams driven by greed and desperation dying out?

The other week, one business development manager (BDM) from my sales team called the sales director of a business that sells advertising in industry...
Shopper using her mobile phone

Advertising

Mobile phone provider Lebara forced to pull ad that features motorbike riders without helmets

An international telecommunications provider has agreed to replace a poster advertisement after the advertising watchdog ruled the image did not comply with Australian road...
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Economy

10 ways to grow your business and make more money in 2008

Economy

SMEs have been dealt an uncertain hand – by the economy, a new government, and by the business outlook – but winning growth and...

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Articles

Feeling stressed? You’re not alone

Articles

Small business owners might be optimistic about the future, but that doesn’t mean that the daily grind isn’t stressful, research reveals. A range of issues...
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