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Outer suburban Warrandyte embraces online communities

Every now and then I get the opportunity to present seminars and workshops to smaller business operators about the digital world and how it...

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How Kerwin Rae makes thousands of dollars in sales on Snapchat: Five tips for Snapchat marketing

In November last year, Kerwin Rae and the financial services company he co-founded, K2 Capital Group, had next to no social media presence. Realising...

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What is ‘crowdspeaking’ and could it help you reach a bigger audience for your business?

Platforms like Thunderclap are offering people, causes and brands the opportunity to aggregate their social media reach by using “crowdspeaking”, which is a way...
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Small businesses targeted by Facebook scam: Lessons for your business

Small businesses are among the victims of a recent Facebook scam, which attempts to convince Facebook users that their account on the social network...

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Customer service in the age of social media: Five pitfalls to watch out for

More and more businesses are using social media to respond to customers about all sorts of issues. It's handy and encourages us to engage...
Jack Delosa

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Jack Delosa on what entrepreneurs can learn from Instagram “copying” Snapchat

When Picasso said, “Good artists borrow, great artists steal” he did not mean this in an unethical way. He meant that where average artists...
Naomi Simson

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LinkedIn rolls out 30-second videos for its high-profile influencers

How much could you say about something you’re passionate about in 30 seconds? Networking website LinkedIn is hoping to find that out with its...

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Snapchat filters are the new TV ad for Millennials

Big brands have recognised the power of Snapchat filters as a uniquely Millennial way of getting their message seen. Don’t know what a Snapchat filter...
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Why Facebook now relies on small businesses: How to make it work for you

Facebook is more reliant on small businesses than ever before, with 60 million businesses around the world now using the platform every month. Speaking to...

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Why you need to be on Facebook Live now

Facebook recently announced that it has again made some changes to its News Feed algorithm. The changes mean content on a user’s news feed...
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Resources boom sets Australia apart from struggling US: Economy roundup

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Economic events over the last couple of days have provided some compelling evidence of the widening divergence in conditions between the US and Australian...

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Six lessons from the worst bullying cases in Australia

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By Michael Mead, Head of Workplace Relations Consulting Services, Ai Group For a nation that prides itself on a right to a ‘fair go’, Australia...

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