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Social Media

Myer

Social Media

Australia’s most loved social brands revealed

Retailers and technology brands lead the way when it comes to the brands Australian consumers love online, according to the first ‘Brand Love List’...
Westpac

Social Media

Customers ask Westpac for millions as bank takes to social media to explain outage

Westpac customers faced an outage on Thursday night and the bank decided to take to social media to communicate it – including with some...
How to not make a hash of hashtags on Instagram

Social Media

Instagram and Twitter updates to make social a better experience for businesses

Social media platforms Instagram and Twitter have recently unveiled a number of changes designed to help small businesses manage negative comments and deliver better...
Facebook

Social Media

Here’s what happens when consumers ‘like’ a brand on Facebook

By Alisha Horky, Elon University and Mark Pelletier, Radford University Businesses seem obsessed these days with getting you to “like” them on Facebook. It’s difficult to browse...
Shopper using her mobile phone

Social Media

Ashy Bines accused of deleting negative comments from customers who claim they were charged after cancelling subscriptions

A fitness program run by social media celebrity Ashy Bines has been accused of deleting negative comments on social media from disgruntled users who...
Facebook

Social Media

Melbourne Central hit by Facebook scammers: Lessons for your brand

It's Melbourne Central's 25th birthday this year, but there have been some gifts the shopping centre would rather have not received. This week a fake...
Shopper using her mobile phone

Social Media

Why 200,000 customers thanked Clarks Shoes for its superior service

A heart-warming post on Facebook has highlighted the effectiveness of customer service success stories for businesses operating on social media. The post was made to...

Social Media

Gaping governance holes remain in Facebook Groups for business

There’s never a dull moment in the world of Facebook Groups. After extolling the virtues of one Facebook Group from outer Melbourne last week, I...

Social Media

Outer suburban Warrandyte embraces online communities

Every now and then I get the opportunity to present seminars and workshops to smaller business operators about the digital world and how it...

Social Media

How Kerwin Rae makes thousands of dollars in sales on Snapchat: Five tips for Snapchat marketing

In November last year, Kerwin Rae and the financial services company he co-founded, K2 Capital Group, had next to no social media presence. Realising...
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Economy

10 ways to grow your business and make more money in 2008

Economy

SMEs have been dealt an uncertain hand – by the economy, a new government, and by the business outlook – but winning growth and...

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Webinar: Spotlighting Workplace Regulation

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As part of The Great Australian Workplace series, tune into this month’s webinar, spotlighting workplace regulation. In association with Biz Better Together, an Australian Chamber...
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