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Social Media

Can you actually make money on LinkedIn?

Social Media

Three of the top mistakes people make on LinkedIn

As many as one in three Australians have a LinkedIn account and the platform can help build an entrepreneur into a major business influencer—but...
Two women using Facebook

Social Media

Today’s Facebook: A politician’s dream is a business’s nightmare

It’s the biggest social media network in the world and it’s designed to serve the masses. But in reality, Facebook and its algorithm currently...
facebook advertising

Social Media

When will you try social media advertising?

Some years ago, I attended yet a presentation from leading Australian search and e-commerce expert (and former SmartCompany blogger) Chris Thomas about the latest...

Social Media

Facebook makes it easier for customers to find businesses that provide free Wi-Fi

Businesses that offer free Wi-Fi may soon be seeing a new stream of customers through their doors thanks to global social network Facebook. Users of...
Facebook

Social Media

Advertising industry calls on Facebook to let third party verify ad metrics

Advertising associations are calling on Facebook to implement better third party checking of its advertising metrics as continued concern over metrics places a “cloud...
Trump victory speech

Social Media

How one Trump-related tweet left this international brand with thousands of unsold sunglasses

A Trump-related social media blunder has seen an international sunglasses brand lose the face of its campaign, leaving it with a lot of of...

Social Media

#election2016: Three critical lessons for business from the enmeshment of social media and politics

This year’s election in the US had a hashtag (#Election2016) and an emoji - both signs that the language and influence of social media...

Social Media

The age of social and the rise of @POTUS

Amid the controversy and rancor that has marked the 2016 US election, the machinery of administration and government has had to carry on serving...

Social Media

Three social media lessons from someone who’s seen inside a US presidential campaign

During digital strategist Rahaf Harfoush’s first trip to Australia, she did some media appearances and discussed her experience as a full-time volunteer for the...
social media phone

Social Media

Twitter shuts down video platform Vine: What’s next for video on social media?

Twitter has revealed it will shut down video looping website and app Vine after three years in operation. For those not familiar with Twitter’s foray...
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How do I get found on Google?

Business Resources

Make it easy for customers to find you with this easy simple guide to search marketing. Search engine optimisation (SEO) may still be a...

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Location marketing made easy

Business Resources

Beginner’s guide to websites

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