Australia named top 10 e-commerce market in the world, as sales grow by 9%: Report

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Australia has been ranked the 10th best e-commerce market in the world by global management consulting firm AT Kearney, following a boost to the country’s online sales figures of 9% in 2014.

The 2015 Global Retail E-Commerce Index places Australia behind the United States, China and the UK, but ahead of Canada, Hong Kong and Sweden in terms of its e-commerce presence. Australia last year ranked 9th but has slipped a place this year as European countries made significant progress in the last 12 months.

Australia’s strongest performing e-commerce categories were department and variety stores (33% of sales), homewares and appliances (17%), and groceries and liquor (15%).

In a global context, online sales grew 20% worldwide in 2014, to nearly $1.4 trillion.

The index measures nine variables to determine the world’s best e-commerce countries, including macroeconomic factors, consumer adoption of technology, shopping behaviours, infrastructure, and retail-specific activities.

Country

Rank

Change in rank versus 2013

United States

1

+2

China

2

-1

United Kingdom

3

+1

Japan

4

-2

Germany

5

+1

France

6

+1

South Korea

7

-2

Russia

8

+5

Belgium

9

+15

Australia

10

-1

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Kirsten Robb is a former journalist at SmartCompany. Previously, she worked at News Corp as a property reporter for Leader Newspapers and the Herald Sun, and holds a Masters of Journalism at Melbourne University.

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  • chandru sharma

    This is nice to see that Australia is 10th best ecommerce market in the world is very superb. keep go height and get pick the first place of market in the world.

    Chandru From Ecbilla – ecommerce portal