Digital Bottom Line

This is a blog about maximising profitability in a digital world. Brendan Lewis is a serial technology entrepreneur having founded: Ideas Lighting, Carradale Media, Edion, Verve IT, The Churchill Club and Flinders Pacific. He has set up businesses for others in Romania, Indonesia, Hong Kong and Vietnam and is the sole Australian representative of the City of London for Foreign Direct Investment. Qualified in IT and Accounting, he has also spent time running an Advertising agency and as a Cavalry Officer with the Australian Army Reserve.

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Why I ignore your emails

Author: Brendan Lewis on

This article first appeared July 27, 2011.

Everyday I receive around 100 emails to my newsletter mailbox. I sign up for anything that takes my fancy, but mostly around technology, innovation and entrepreneurship, but occasionally around personal interests such as kayaking and food. At the end of the workday, I browse the newsletter mailbox fairly quickly, to see if anything that has come in interests me.


Having insight into insight

Author: Brendan Lewis on

Have you ever noticed that entrepreneurs never put an “out of office message” on their email?


The value of entrepreneurial partnerships

Author: Brendan Lewis on
A group of Scandinavian entrepreneurs caught my eye this year. So when I was in London the other week, I decided to look them up, as they have a local office above a shop in the fashionable shopping area around the Bond Street tube station. They were a fascinating group, who seem to have built a working partnership model for entrepreneurial endeavours.

How to be a successful moderator

Author: Brendan Lewis on
I have probably moderated around 100+ events for the Churchill Club over the last couple of years, and have realised that I now have a bit of experience moderating panels, which can be hard to come by.

Diasporas and LinkedIn

Author: Brendan Lewis on

I read a nice article in The Economist last week entitled “The Magic of Diasporas”. And since I was in London going to an "Australian Business UK" function, it made me feel even more connected to my fellow Aussies. Diasporas are described by Wikipedia as “the movement, migration or scattering of people away from an established or ancestral homeland”.


How do you communicate with your staff?

Author: Brendan Lewis on
A friend of mine has a beautiful house outside of Geelong. It sits on an acre, has an orchard and chooks in the backyard and started off life as a church. It was while looking out at this view and drinking wine on a hot day recently, that I had a major insight into management issues.

The principles of war

Author: Brendan Lewis on

Around the start of my career in the late 80's, Eastern thought was very big in the workplace. There was a growing awareness of Japanese solutions such as Kanban and Keiretsu. Management books such as Miyamoto Musashi's – The Book of 5 Rings and Sun Tzu's The Art of War were massively popular as books on strategy.


Natural ceilings for bad management

Author: Brendan Lewis on
An odd thing I noticed a long time ago when I was in the Army was that most of the Lieutenant Colonels I met used to give me a really bad time, and were unpleasant to work with.

How to undermine governance in four steps

Author: Brendan Lewis on
Earlier this year, I stepped down from a board role in a not-for-profit environment. I felt that the board had a very strong CEO at the table combined with a weak chair, and in my opinion, under the guise of good process, we were slowly winding our way to hell. I came to the conclusion that I couldn't change anything and the demands on my time was too great to simply "waste" time in an environment where I was ineffective, so I stood down.

Calendars for international travellers

Author: Brendan Lewis on
From my point of view, doing international business is one of the most enjoyable things you can do during your career. And if you are going to spend around 90,000 hours of your life working, why not have fun?


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