Author: Michel Hogan on
30 June 2009
The US Navy helps us find out more about ethics and how they impact our decisions. Try the Ethics Simulator for yourself.
Author: Michel Hogan on
23 June 2009
In today's times there is not much more important than giving your best customers a little bit extra to keep them coming back for more. But many companies struggle with how to add value to products and services in a meaningful way.
Author: Michel Hogan on
16 June 2009
There is a common misconception that my name is my brand, but in reality while your name is the face of your brand, one of the points of connection with it, your brand is something else.
Author: Michel Hogan on
9 June 2009
The period after the dot com collapse and 9/11 attacks was a highpoint in new businesses starting up with more people choosing to go it alone than ever before. Much of it was possibly necessity - after being laid off you have a couple of ways to go. You can get on the bandwagon and start looking for your next gig, or get off it and do your own thing.
Author: Michel Hogan on
2 June 2009
Twenty years from now you will be more disappointed by the things that you didn't do than the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.
- Mark Twain
Author: Michel Hogan on
26 May 2009
At a lunch last Friday, our discussion about the state of capitalism took an interesting right turn and ran headlong into a wall of differing opinions on whether the "self-interest" of corporations (or more specifically the people who work in them) makes it impossible for things to change. Thought provoking stuff.
Author: Michel Hogan on
19 May 2009
A couple of weeks ago Amanda Gome pointed us all to an article in Inc Magazine interviewing "Good to Great" author Jim Collins. This week I want to point everyone to another one in Business Week that is a primer to the topic of his new book - How the Mighty Fall.
Author: Michel Hogan on
12 May 2009
We can all learn a lot from the recent stupid decision made by Greenpeace here in Australia.
Author: Michel Hogan on
5 May 2009
It used to be much easier to get the word out about your brand and connect with your customers. You just ran an ad, or put out a press release. Tick. Next.