Cup of re-charge juice

The Australian connection behind the worldwide success of the Gloria Jean's Coffee chain is a salient lesson in pitching a store concept to suit new markets.

 

 Watch Nabi Saleh from Gloria Jean’s Coffees talk about building the franchise chain.

When Nabi Saleh (right) and Peter Irvine brought the US coffee concept to Australia in 1998 they had to make big changes to suit Australians, adding seating and snacks to the menu. The model was finessed over 18 months to become what it is today. 

In 2005 Saleh and Irvine bought the international rights to Gloria Jean's and focused on exporting. Today, if you sit down to a Gloria Jean’s coffee in any country in the world, the beans will have come from the same warehouse in Sydney. There are now more than 400 stores in Australia and over 750 outlets in more than 50 countries. Export accounts for about 35% of revenue.  

 

 

 

 

Your business success

You can now watch past episodes of Your Business Success on the NEW Sky News Business Channel, channel 602 on Saturdays at 9pm and Sundays 3.30pm & 9pm!

 

Related Items :


Write comment
You must be logged in to post a comment. Please register if you do not have an account yet.

busy
 

50 gems from Australia's top SME entrepreneursFREE eBOOK: 50 gems from Australia's top SME entrepreneurs

In this eBook you’ll read tips and advice from some of SmartCompany's favourite entrepreneurs

Register for the SmartCompany Newsletter and receive '50 gems from Australia's top SME entrepreneurs'.

Please enter a valid email address. For example fred@domain.com .

By submitting your email you are agreeing to our Terms & Conditions.

Free Daily Newsletter
SmartCompany Newsletter Please enter a valid email address. For example fred@domain.com .
Follow us:

By submitting your email you are agreeing to our Terms & Conditions.

Sponsored Links

Business Resources

Our Partners

 

Private Media Publications

Crikey

loading...

Crikey Blogs

loading...

StartupSmart

loading...

Property Observer

loading...

Leading Company

loading...
Smartco

DIRECT LINKS

TOPICS

OUR PARTNERS

NETWORK PARTNERS

 

 

SmartCompany.com.au is Australia's leading website for SMEs featuring business news, business information and business blogs. SmartCompany's archive of news, feature articles, entrepreneur interviews and business webinars cover topics such as advertising and marketing, buying or selling a business, starting a business, growing a business, franchising, SEO, superannuation and tax.
SmartCompany is a Private Media website

Online Solution by Valegro

Download SmartCompany eBooks: 10 quick sales and marketing wins | Steve Jobs: Lessons from a legend50 tips from Australia's top SME entrepreneurs

Popular on Partner sites: Small business awards | Property Investment Tips | How to Write a Business Plan | Technology in Business | Business MentorsBusiness to Business | Small Business | How to Write a Marketing Plan | Federal Budget 2012 | Federal Budget 2012 webinar25 start up ideas