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The need for speed

Friday, 2 May 2008

Last Updated: Thursday, 22 May 2008

See the video Neal Bates Motor Sport.

Neal Bates may have started out in the car rally arena as a winning driver, but in time found that the motor sporting business was as much driven by marketing and PR imperatives as the push to be first over the winning line.

Formidable on the track and on the business circuit, Neal also found that teamwork is paramount in each operation. It is an effort that relies, in literally a life-and-death sense, on a business approach based on teamwork.

The logistics problems can be a real challenge, and once again, as in rally driving, communication becames essential. Watch Neal explain the challenges his business faced in this video.

 

You can now watch past episodes of Your Business Success on the NEW Sky News Business Channel, channel 602 on Saturdays at 9pm and Sundays 3.30pm & 9pm!

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