- 10 funny things about Baby Boomers
- Entrepreneurs don’t know how to let go
- Foster’s viral ad with less fizz
10 funny things about Baby Boomers
Baby Boomers (born between 1946 and 1964) are a financially comfortable and socially responsible lot, according to a Mediamark Research survey reported by Marketing Charts. Baby Boomers are:
- 6% more likely to carry personal medical, hospital or accident insurance.
- 22% more likely to vote in a local, state or federal election.
- 2% more likely to have a regular exercise program.
- 18% more likely to have played lottery in the past 12 months.
- 11% more likely to say preserving the environment is a guiding principle in their lives.
- 5% less likely to believe they will be financially better off in the next 12 months.
- 31% more likely to live in a household that owns at least three cars.
- 21% more likely to have renovated their home in the last year.
- 21% more likely to have signed a petition in the last year.
- 10% more likely to own a big screen TV.
Entrepreneurs don’t know how to let go
A new survey confirms what most entrepreneurs will often freely admit: they have trouble letting go of their business babies, Inc.com reports.According to the survey of business owners whose companies have at least $10 million in annual revenue by GFK Roper Public Affairs, 32% say they have no plans for choosing a successor for their business.
Of those that do have succession plan, 44% plan to pass their business on to a family member or promote someone within the company, compared to just 14% who plan to sell their business to a third party.
But even then, most can’t bring themselves to cut the apron strings entirely: about 70% expect they will remain tied to their business in some capacity, mostly as consultants or board members.
Best of all, 5% say they do not plan on leaving their business at all – who ever said you can’t take it with you?
Foster’s viral ad with less fizz
Foster's Group says its new Pure Blonde beer advertisement has been viewed 60,000 times since being sent to 3000 staff six days ago.The Australian-listed alcoholic beverages group's general manager for beer, Peter Sinclair, told the SMH he is happy with the number of viewings through YouTube and a video streaming site since he was told by Vividas Technologies that a successful campaign would be watched 50,000 to 100,000 times in two months.
By comparison Carlton Draught's "Big Ad" was watched 500,000 times on the internet in its first week. Sinclair says the landscape for viral marketing has changed significantly in the two years since the "Big Ad" was launched.
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