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Advertising and Marketing news and insights for Australia’s small and medium business owners and entrepreneurs. Read the latest advertising and marketing news, trends and features and entrepreneur interviews about the advertising and marketing industry. Search: advertising and marketing | Subscribe: advertising and marketing RSS feed |
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COSBOA attempts to negotiate deal on extension of Do Not Call Register for business James Thomson The COSBOA will attempt to broker a compromise on the extension of the DNCR to businesses, with a proposal that the Register is extended to business fax numbers but not business phone numbers. | Monday, 8 March 2010 |
Senate Committee backs Do Not Call Register for business James Thomson A Senate Committee says the Do Not Call Register laws strike a balance between those that hate unsolicited telemarketing calls and those companies that rely on telemarketing. | Friday, 26 February 2010 |
Woolworths named Australia’s most valuable brand in new report James Thomson Woolworths has been named as Australia’s most valuable brand worth just over $US6 million in a new report from British company BrandFinance. | Thursday, 25 February 2010 |
THE LIGHTER SIDE: Monty Python and the art of selling James Thomson Need some advertising advice? Perhaps you should turn to a Monty Python classic. | Thursday, 18 February 2010 |
Small business lobby groups says extending Do Not Call Register will hurt SMEs James Thomson The Council of Small Business of Australia releases results of a study that claims almost 80% of small businesses do not have the resources to manage the Government’s proposed Do Not Call Register changes. | Tuesday, 16 February 2010 |
Online advertising industry growth declines in 2009, but rebound expected Patrick Stafford Industry leader says the online advertising industry continued to perform well during the past 12 months even though traditional ad markets struggled to repeat past successes. | Monday, 15 February 2010 |
Heed the warning from the top end of town: Gottliebsen Robert Gottliebsen The cautious market view evident in the half-year reports of BHP, CBA and Stockland is not yet reflected in the thinking of many institutional investors. It should be. | Wednesday, 10 February 2010 |
Europe must act to stop debt contamination spreading across the world: Maley Karen Maley The CEO of the world's biggest bond fund manager has told a Sydney audience why it is in the interests of all Europeans to solve Greece’s financial problems – unless they act, market contagion will be rapid. | Monday, 8 February 2010 |
Senate hears of opposition to Do Not Call Register for business James Thomson A Senate inquiry into extending the Do Not Call Register to include business numbers has heard that the plan would result in costs to business of up to $108 million in the first year of operation. | Monday, 8 February 2010 |
THE LIGHTER SIDE: The art of ad copy James Thomson If you've ever struggled to write beautiful ad copy, then perhaps this clip from the very funny ABC show 'Very Small Business' will provide some inspiration. | Thursday, 4 February 2010 |
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Dominic Holland slammed by business for URL sale Patrick Stafford Entrepreneur Dominic Holland has been slammed by Qantas and Westpac after attempting to sell the two companies domain names similar to their own official URLs. | Thursday, 11 March 2010 |
FCC hints at free wireless Patrick Stafford The Federal Communications Commission in the US has tabled its National Broadband Plan, including hints of a free wireless service for American residents. | Thursday, 11 March 2010 |
Low cost smartphones to hit market this year Patrick Stafford A new blog post from Juniper Research predicts a variety of low-cost smartphones to hit the market this year, while Ovum states market leader Nokia is struggling to keep up with a high-end offering. | Wednesday, 10 March 2010 |
Facebook to release location-based services Patrick Stafford Social networking giant Facebook will soon unveil location-based services similar to those offered by internet search leader Google. | Wednesday, 10 March 2010 |
Google Buzz hit with lawsuit Patrick Stafford Internet giant Google has been hit with a law suit in the American state of Rhode Island for allegedly violating privacy laws through its new Buzz social networking service. | Tuesday, 9 March 2010 |
How I ran a word-of-mouth campaign Patrick Stafford Co-founder of marketing firm TGarage, Paul Rhodes, explains the power of word-of-mouth. | Thursday, 4 March 2010 |
How I... started an international business with $100 Patrick Stafford Emigrating from Poland to Australia in 1981 with just $100 in his pocket, Andrew Gorecki started Retail Directions, which now services over 70 brands. | Thursday, 18 February 2010 |
Sector fights back Robert Bryant, IBISWorld While the graphic design sector experienced a disastrous year in 2008-09, firms are expecting to bounce back in 2009-10. | Tuesday, 16 February 2010 |
The best and worst awards of 2009 James Thomson The GFC overshadowed 2009 with doomsayers labeling it the worst economic crisis since the Great Depression. Today, with consumer and business confidence high, we look back on the year that was. | Wednesday, 16 December 2009 |
PR gets specialised Robert Bryant With the advent of social media, website optimisation and new media developments, the realm of PR is becoming an integral part of overall marketing campaigns. | Wednesday, 16 December 2009 |
A (slightly) different cycle Shane Oliver No matter how much economic and investment issues change, there will always be a cycle. In other words, history may not repeat but it does rhyme. | Monday, 23 November 2009 |
Growth wanted Robert Bryant The economic downturn prompted many companies to slash their advertising budgets as much of their target consumer market went back to basics. | Tuesday, 13 October 2009 |
10 marketing tips that won’t cost the earth Nina Hendy Ever thought of hiring an actor to talk about your brand? It pays to think outside the square when trying to attract customers. | Monday, 20 July 2009 |
Do Not Call disaster? James Thomson & Patrick Stafford Extending the Do Not Call Register to cover businesses might stop those annoying telemarketing calls, but it could also cripple B2B selling. | Wednesday, 3 June 2009 |
How to cut your wage bill (before you cut your headcount) Jacqui Walker In these straitened times, employers are exploring the options to cut their wage bill. Experts list the pros and cons, and the legalities, of each. | Wednesday, 20 May 2009 |
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Stepping up the search Amanda Gome  Rahmon Coupe explains how he built a global search optomisation company from Adelaide and reveals where SEO is heading. | Tuesday, 18 August 2009
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Destiny's downturn dividend Patrick Stafford  Destiny Financial Solutions principals Margaret and Reuben Lomas met the global financial crisis head-on - and business is thriving. | Thursday, 5 March 2009
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Hints to hit your online target Amanda Gome  Greg Muller started iFocus a number of years ago, built it to about a $5 million marketing and digital group, and then merged with Bullseye Digital. | Tuesday, 10 February 2009
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Pizza Capers gets a bigger slice of the action Patrick Stafford While other retailers are discounting to get cash in the door, Pizza Capers founders Scott Geiszler and Anthony Russo are standing firm with their premium product. They tell PATRICK STAFFORD about the challenges of managing their fast-growing empire. | Thursday, 4 December 2008 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Thursday, 18 September 2008 |
A start-up with style Amanda Gome The brainchild behind Swap My Style is 29-year-old Shaughla Ahmad, who has brought like-minded fashionistas a new concept that combines clothes, champagne and canapes with a night out. She tells AMANDA GOME how it all came about. | Tuesday, 16 September 2008 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Tuesday, 26 August 2008 |
Life after Destra, and the digital future Amanda Gome Dominic Carosa, 33, was until two months ago, the founder and chief executive of digital media and entertainment company Destra Corporation. He talks to AMANDA GOME about life after Destra, the lessons he learnt, his new plans and how the digital world is | Monday, 23 June 2008 |
Building online traffic with Vroom Jacqui Walker The founders of fast growth online car hire business Vroom Vroom Vroom, Peter Thornhill and Richard Eastes, tell JACQUI WALKER how they built traffic with search engine marketing, created an innovative culture, and are planning global expansion. | Tuesday, 18 March 2008 |
Sales jobs: On the road to nowhere (unless we detour) Amanda Gome The internet has changed selling forever. So why are your sales staff still selling in the same old way? International sales guru Tom Snyder warns AMANDA GOME that hundreds of thousands of salespeople will lose their jobs in the next five years unless the | Tuesday, 11 March 2008 |
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