Advertising and Marketing
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News
Gillard announces funding for education on new Fair Work rules James Thomson The Government has ignored claims that SME’s have been left in the dark on new Fair Work information. | Tuesday, 30 June 2009 |
Internet swamped after Michael Jackson’s death Patrick Stafford Online providers were put to the test last week following the surge of activity over the death of Michael Jackson. | Monday, 29 June 2009 |
How I brought CommQuest back from the dead: William Scott James Thomson CommQuest is one of the lucky few, pulling off a capital raising deal to offset high debt. | Thursday, 25 June 2009 |
BREAKING NEWS: CommQuest unveils survival plan James Thomson Debt-ridden CommQuest has been handed a lifeline with a $13 million capital injection. | Wednesday, 24 June 2009 |
Direct mail company PMP Distribution admits misleading delivery claims James Thomson PMP will improve its marketing accuracy after wrongly inflating its distribution coverage. | Wednesday, 24 June 2009 |
Most staff expecting a pay rise, but will they get it? Patrick Stafford Many employees would choose training and development in lieu of a pay rise. | Tuesday, 16 June 2009 |
ATO puts sales and marketing staff and the wealthy at the top of hit list James Thomson Professions are targeted as the ATO extends its tax dodging net to include those in the $5-$30 million mark. | Friday, 12 June 2009 |
RBA upbeat, but still room for more rate cuts: Bartholomeusz Stephen Bartholomeusz Despite signs the global economy is stabilising, the RBA has not ruled out the possibility of further rate cuts as the economy slows. | Tuesday, 2 June 2009 |
Government considers making bankruptcy laws more lenient Patrick Stafford Possible changes to bankruptcy laws said to curtail the growing number of insolvencies. | Tuesday, 2 June 2009 |
Three green shoots of recovery: Gottliebsen Robert Gottliebsen Stimulus packages aside, three key global indicators hint at an economic recovery. | Monday, 1 June 2009 |
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Trends
Google warns of increase in spamming David Stone-Resneck Spammers are fast filling the void left by a major culprit taken off line last year. | Thursday, 2 July 2009 |
Landmarks added to Whereis directions David Stone-Resneck Landmarks, considered easier to locate, are now included on map site, Whereis. | Thursday, 2 July 2009 |
Universal mobile charger revealed Patrick Stafford Europe is rolling out a universal mobile charger that uses a micro-USB connection. | Wednesday, 1 July 2009 |
Carpooling goes corporate Patrick Stafford A social networking car sharing scheme is taking off at London’s Luton airport. | Wednesday, 1 July 2009 |
Müvbox: a proper Transformer David Stone-Resneck The business in converted shipping containers is growing. | Monday, 29 June 2009 |
Features
 James Thomson & Patrick Stafford Extending the Do Not Call Register to cover businesses might stop those annoying telemarketing calls, but it could also cripple B2B selling. | Wednesday, 3 June 2009 |
 Jacqui Walker In these straitened times, employers are exploring the options to cut their wage bill. Experts list the pros and cons, and the legalities, of each. | Wednesday, 20 May 2009 |
 Patrick Stafford & James Thomson SmartCompany has identified 20 major sales and marketing problems facing business owners, and found 20 solutions from experts and entrepreneurs. | Wednesday, 29 April 2009 |
 Fred Schebesta Here are 22 things you can do to improve your online marketing right now - and all they will cost you is time. | Wednesday, 22 April 2009 |
 James Thomson Six of Australia's best online marketing minds nominate the latest tips and trends in online marketing. | Monday, 23 March 2009 |
 Denise Shrivell If you haven’t heard it already, the next 12 months are going to be tough for online businsses – especially if your revenue depends in anyway on advertising. But the platforms and strategies you settle on now will ensure your success when we see the inevitable upturn. | Wednesday, 28 January 2009 |
Why the internet will beat the downturn Amanda Gome The silver lining for Quickflix in the economic downturn is the “lipstick effect”, where people indulge in cheaper at-home recreation. Founder Stephen Langsford tells AMANDA GOME how the evolving online world has changed his business. | Tuesday, 20 January 2009 |
Spilt milk James Thomson Australia’s dairy wholesale sector is coming off a good year, thanks to surging global food prices. But as prices fall, increased competition will lead to consolidation and force some companies out of the sector. IBISWorld general manager ROBERT BRYANT explains. | Tuesday, 20 January 2009 |
How will your sector perform in 2009? James Thomson The threat of recession hangs heavy over the business landscape, but not every company is bracing for bad news. In a sector-by-sector breakdown, SmartCompany reveals the industries of likely refuge in the maelstrom ahead. | Monday, 19 January 2009 |
Five lessons from the collapse of Storm Financial Storm Financial’s stumble into administrator’s hands wasn't just a result of the financial crisis – its strategy left it badly exposed and distracted. JAMES THOMSON picks over the remains and looks at the salient lessons for every entrepreneur. | Tuesday, 13 January 2009 |
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Entrepreneur Zone
Destiny's downturn dividend Patrick Stafford  Destiny Financial Solutions principals Margaret and Reuben Lomas met the global financial crisis head-on - and business is thriving. | Thursday, 5 March 2009
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Hints to hit your online target Amanda Gome  Greg Muller started iFocus a number of years ago, built it to about a $5 million marketing and digital group, and then merged with Bullseye Digital. | Tuesday, 10 February 2009
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Pizza Capers gets a bigger slice of the action Patrick Stafford While other retailers are discounting to get cash in the door, Pizza Capers founders Scott Geiszler and Anthony Russo are standing firm with their premium product. They tell PATRICK STAFFORD about the challenges of managing their fast-growing empire. | Thursday, 4 December 2008 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Thursday, 18 September 2008 |
A start-up with style Amanda Gome The brainchild behind Swap My Style is 29-year-old Shaughla Ahmad, who has brought like-minded fashionistas a new concept that combines clothes, champagne and canapes with a night out. She tells AMANDA GOME how it all came about. | Tuesday, 16 September 2008 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Tuesday, 26 August 2008 |
Life after Destra, and the digital future Amanda Gome Dominic Carosa, 33, was until two months ago, the founder and chief executive of digital media and entertainment company Destra Corporation. He talks to AMANDA GOME about life after Destra, the lessons he learnt, his new plans and how the digital world is | Monday, 23 June 2008 |
Building online traffic with Vroom Jacqui Walker The founders of fast growth online car hire business Vroom Vroom Vroom, Peter Thornhill and Richard Eastes, tell JACQUI WALKER how they built traffic with search engine marketing, created an innovative culture, and are planning global expansion. | Tuesday, 18 March 2008 |
Building online traffic with Vroom Jacqui Walker The founders of fast growth online car hire business Vroom Vroom Vroom, Peter Thornhill and Richard Eastes, tell JACQUI WALKER how they built traffic with search engine marketing, created an innovative culture, and are planning global expansion. | Thursday, 13 March 2008 |
Sales jobs: On the road to nowhere (unless we detour) Amanda Gome The internet has changed selling forever. So why are your sales staff still selling in the same old way? International sales guru Tom Snyder warns AMANDA GOME that hundreds of thousands of salespeople will lose their jobs in the next five years unless the | Tuesday, 11 March 2008 |
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