Advertising and Marketing


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News


COSBOA attempts to negotiate deal on extension of Do Not Call Register for business
James Thomson The COSBOA will attempt to broker a compromise on the extension of the DNCR to businesses, with a proposal that the Register is extended to business fax numbers but not business phone numbers. | Monday, 8 March 2010

Senate Committee backs Do Not Call Register for business
James Thomson A Senate Committee says the Do Not Call Register laws strike a balance between those that hate unsolicited telemarketing calls and those companies that rely on telemarketing. | Friday, 26 February 2010

Woolworths named Australia’s most valuable brand in new report
James Thomson Woolworths has been named as Australia’s most valuable brand worth just over $US6 million in a new report from British company BrandFinance. | Thursday, 25 February 2010

THE LIGHTER SIDE: Monty Python and the art of selling
James Thomson Need some advertising advice? Perhaps you should turn to a Monty Python classic. | Thursday, 18 February 2010

Small business lobby groups says extending Do Not Call Register will hurt SMEs
James Thomson The Council of Small Business of Australia releases results of a study that claims almost 80% of small businesses do not have the resources to manage the Government’s proposed Do Not Call Register changes. | Tuesday, 16 February 2010

Online advertising industry growth declines in 2009, but rebound expected
Patrick Stafford Industry leader says the online advertising industry continued to perform well during the past 12 months even though traditional ad markets struggled to repeat past successes. | Monday, 15 February 2010

Heed the warning from the top end of town: Gottliebsen
Robert Gottliebsen The cautious market view evident in the half-year reports of BHP, CBA and Stockland is not yet reflected in the thinking of many institutional investors. It should be.  | Wednesday, 10 February 2010

Europe must act to stop debt contamination spreading across the world: Maley
Karen Maley The CEO of the world's biggest bond fund manager has told a Sydney audience why it is in the interests of all Europeans to solve Greece’s financial problems – unless they act, market contagion will be rapid.  | Monday, 8 February 2010

Senate hears of opposition to Do Not Call Register for business
James Thomson A Senate inquiry into extending the Do Not Call Register to include business numbers has heard that the plan would result in costs to business of up to $108 million in the first year of operation. | Monday, 8 February 2010

THE LIGHTER SIDE: The art of ad copy
James Thomson If you've ever struggled to write beautiful ad copy, then perhaps this clip from the very funny ABC show 'Very Small Business' will provide some inspiration. | Thursday, 4 February 2010

Trends


Dominic Holland slammed by business for URL sale
Patrick Stafford Entrepreneur Dominic Holland has been slammed by Qantas and Westpac after attempting to sell the two companies domain names similar to their own official URLs. | Thursday, 11 March 2010

FCC hints at free wireless
Patrick Stafford The Federal Communications Commission in the US has tabled its National Broadband Plan, including hints of a free wireless service for American residents. | Thursday, 11 March 2010

Low cost smartphones to hit market this year
Patrick Stafford A new blog post from Juniper Research predicts a variety of low-cost smartphones to hit the market this year, while Ovum states market leader Nokia is struggling to keep up with a high-end offering. | Wednesday, 10 March 2010

Facebook to release location-based services
Patrick Stafford Social networking giant Facebook will soon unveil location-based services similar to those offered by internet search leader Google. | Wednesday, 10 March 2010

Google Buzz hit with lawsuit
Patrick Stafford Internet giant Google has been hit with a law suit in the American state of Rhode Island for allegedly violating privacy laws through its new Buzz social networking service. | Tuesday, 9 March 2010

Features


How I ran a word-of-mouth campaign
Patrick Stafford Co-founder of marketing firm TGarage, Paul Rhodes, explains the power of word-of-mouth. | Thursday, 4 March 2010

How I... started an international business with $100
Patrick Stafford Emigrating from Poland to Australia in 1981 with just $100 in his pocket, Andrew Gorecki started Retail Directions, which now services over 70 brands. | Thursday, 18 February 2010

Sector fights back
Robert Bryant, IBISWorld While the graphic design sector experienced a disastrous year in 2008-09, firms are expecting to bounce back in 2009-10. | Tuesday, 16 February 2010

The best and worst awards of 2009
James Thomson The GFC overshadowed 2009 with doomsayers labeling it the worst economic crisis since the Great Depression. Today, with consumer and business confidence high, we look back on the year that was. | Wednesday, 16 December 2009

PR gets specialised
Robert Bryant With the advent of social media, website optimisation and new media developments, the realm of PR is becoming an integral part of overall marketing campaigns. | Wednesday, 16 December 2009

A (slightly) different cycle
Shane Oliver No matter how much economic and investment issues change, there will always be a cycle. In other words, history may not repeat but it does rhyme. | Monday, 23 November 2009

Growth wanted
Robert Bryant The economic downturn prompted many companies to slash their advertising budgets as much of their target consumer market went back to basics. | Tuesday, 13 October 2009

10 marketing tips that won’t cost the earth
Nina Hendy Ever thought of hiring an actor to talk about your brand? It pays to think outside the square when trying to attract customers. | Monday, 20 July 2009

Do Not Call disaster?
James Thomson & Patrick Stafford Extending the Do Not Call Register to cover businesses might stop those annoying telemarketing calls, but it could also cripple B2B selling. | Wednesday, 3 June 2009

How to cut your wage bill (before you cut your headcount)
Jacqui Walker In these straitened times, employers are exploring the options to cut their wage bill. Experts list the pros and cons, and the legalities, of each. | Wednesday, 20 May 2009

Entrepreneur Zone


Stepping up the search
Amanda Gome News imageRahmon Coupe explains how he built a global search optomisation company from Adelaide and reveals where SEO is heading. | Tuesday, 18 August 2009

Destiny's downturn dividend
Patrick Stafford News imageDestiny Financial Solutions principals Margaret and Reuben Lomas met the global financial crisis head-on - and business is thriving. | Thursday, 5 March 2009

Hints to hit your online target
Amanda Gome News imageGreg Muller started iFocus a number of years ago, built it to about a $5 million marketing and digital group, and then merged with Bullseye Digital. | Tuesday, 10 February 2009

Pizza Capers gets a bigger slice of the action
Patrick Stafford While other retailers are discounting to get cash in the door, Pizza Capers founders Scott Geiszler and Anthony Russo are standing firm with their premium product. They tell PATRICK STAFFORD about the challenges of managing their fast-growing empire. | Thursday, 4 December 2008

Digital directions
Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Thursday, 18 September 2008

A start-up with style
Amanda Gome The brainchild behind Swap My Style is 29-year-old Shaughla Ahmad, who has brought like-minded fashionistas a new concept that combines clothes, champagne and canapes with a night out. She tells AMANDA GOME how it all came about. | Tuesday, 16 September 2008

Digital directions
Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Tuesday, 26 August 2008

Life after Destra, and the digital future
Amanda Gome Dominic Carosa, 33, was until two months ago, the founder and chief executive of digital media and entertainment company Destra Corporation. He talks to AMANDA GOME about life after Destra, the lessons he learnt, his new plans and how the digital world is | Monday, 23 June 2008

Building online traffic with Vroom
Jacqui Walker The founders of fast growth online car hire business Vroom Vroom Vroom, Peter Thornhill and Richard Eastes, tell JACQUI WALKER how they built traffic with search engine marketing, created an innovative culture, and are planning global expansion. | Tuesday, 18 March 2008

Sales jobs: On the road to nowhere (unless we detour)
Amanda Gome The internet has changed selling forever. So why are your sales staff still selling in the same old way? International sales guru Tom Snyder warns AMANDA GOME that hundreds of thousands of salespeople will lose their jobs in the next five years unless the | Tuesday, 11 March 2008
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