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View > How to start your web 2.0 strategy: Wednesday, 24 September 2008 Every business owner with a web site knows that there is a pot of gold at the end of the web 2.0 rainbow. The secret to getting there lies in repurposing an old media staple and use ‘word-of-mouse’ to open up new markets. CRAIG REARDON shares a three-step starting strategy.

View > Retail pathways to online profit: Wednesday, 13 August 2008 If you already have a retail presence, but not much online, you may not survive the coming lean times. CRAIG REARDON looks at how ‘traditional’ retailers can get the most from some straightforward online efforts

View > Retailers miss golden web opportunities: Wednesday, 6 August 2008 The message for retailers is crystal clear writes CRAIG REARDON; if you don’t look after your customers online, someone else will.

View > Web 2.0: Just another distraction for SMEs: Wednesday, 30 July 2008 There’s no need to feel pressured about getting web 2.0-ready, as long as any steps you take are consumer-focused. By CRAIG REARDON

View > Why you SHOULDN’T sack your web designer: Wednesday, 23 July 2008 Web developers have copped some flak lately. But often businesses that ask the wrong questions only get wrong answers. Here’s how to get the best from your web developer. By CRAIG REARDON

View > Why you should sack your web designer: Wednesday, 16 July 2008 Remember “Video killed the radio star”? Well now there’s a new tune being sung by SMEs around the world – “Software killed the web designer”. By CRAIG REARDON

View > Top 10 website disasters: Wednesday, 9 July 2008 What’s the biggest disaster you’ve had with your web presence? The sad thing is, you’re not alone. CRAIG REARDON

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