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1. Social media secrets: Top Australian Facebook pages share th

Social media agency Socialbakers recently conducted some research into some of the most successful Facebook pages in Australia – and the results are su...

2. The quest for virility

One of the common internet traps is a mindless quest for numbers. When we first go online we’re obsessed with gathering Facebook friends, Twitter followers and LinkedIn connections.   For businesses, we get seduced by the prospect of big markets to sell to; which isn’t surprising when there’s nearly 700 million people on Facebook,

3. Social media proving too much work for harried SMEs: Survey

Small businesses are either unsure or too busy to fully capitalise on the potential of social media, an industry analyst says, after it was revealed only 27% of SMEs are utilising social media. This figure comes from a report published by Yellow Pages in partnership with the Australian Interactive Media Industry Association. The report is based on a survey of 1,951 Australian SMEs regarding their usage of social media marketing. The survey reveals only 27% of small businesse...