SmartCompany50 rank: 47
Revenue: $14.1 million
Growth: 24%
New owners: Martin and Janie Rose
Based: Victoria
Employees: 160 plus franchises
Industry: personal and other services
Website: www.hydrodog.com.au
The business was founded by two brothers in 1994 from home with one aim: to clean dogs. When the new owners, Martin and Janie Rose, took over they introduced disciplines, systems, management and documentation. Their maxim? “He who has the best files wins!”
Now franchisees wash and groom 32,000 dogs each month. There are 160 franchisees that get money from four sources: washing, grooming, sales on pet food and sales on accessories through their mobile salons.
Many leads come via the website and new markets include New Zealand later this year. But one big challenge lies ahead: water efficiency is becoming increasingly important to the industry.
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