Jaimie Fuller – Skins Bio Acceleration garments
Jaimie took a company from the brink of bankruptcy five years ago, to be the dominant and growing brand in the new category of compression garments for improved sports performance. He had faith in the science and backed it with his own funds to challenge existing beliefs of sports wear and performance indicators – improvements could be made using science and clothing. His drive and desire to succeed was backed by his courage to challenge global sports companies in a category that was new to consumers. Through controversial advertising and strong in store support, he taught consumers about the brand and the product benefits and how unique SKINS are compared to other compression brands.
Nominated by: Craig Duckmanton
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