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Advertising and Marketing news and insights for Australia’s small and medium business owners and entrepreneurs. Read the latest advertising and marketing news, trends and features and entrepreneur interviews about the advertising and marketing industry. Search: advertising and marketing | Subscribe: advertising and marketing RSS feed |
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The 10 best Super Bowl 2012 ads Patrick Stafford While the Super Bowl has integrated new social media and internet marketing, it’s the television commercials that get the most attention. | Tuesday, 7 February 2012 |
Super Bowl ads 2012: Five key trends and five great ads released before the big game James Thomson Here are five big trends from Super Bowl marketing in 2012. | Monday, 6 February 2012 |
Hospitality industry hopes 457 visa changes will solve skills shortage Myriam Robin Hospitality industry says a slowdown in skilled migration and fewer foreign students are deepening the sector's skills shortage. | Wednesday, 25 January 2012 |
Revealed: the 10 industries that spent the most on AdWords in 2011 Patrick Stafford Search engine optimisation experts say SMEs should reconsider how much they pay for Google ads. | Wednesday, 25 January 2012 |
APN buys stake in Pollenizer-backed business Friendorse Michelle Hammond Australian tech incubator Pollenizer has partnered with APN News & Media to fund a vehicle for testing digital business models, after APN invested in Pollenizer-backed start-up Friendorse. | Monday, 23 January 2012 |
Analysts predict Dick Smith to close 190 stores as pressure weighs on retail Patrick Stafford A provocative report has suggested that Woolworths-owned chain Dick Smith should shut 189 of its 386 stores. | Sunday, 22 January 2012 |
Marketing giant WPP buys stake in Melbourne multimedia firm DTDigital Patrick Stafford Advertising and marketing giant WPP has acquired a third of Australian digital communications company DTDigital from STW Group. | Thursday, 19 January 2012 |
QBE placed in trading halt, Fed tips improvement in US economy: Midday roundup Patrick Stafford QBE Insurance Group has been placed in a trading halt with reports suggesting the halt is due to an investigation by US authorities into one of the company’s subsidiaries, Balboa. | Thursday, 12 January 2012 |
Quick-thinking Richard Branson pulls off clever PR stunt in London – here are five of his best stunts Patrick Stafford Eccentric billionaire Richard Branson has made the news once again in one of his trademark publicity stunts, this time using a blimp to poke fun at the British Airways sponsored London Eye, which was suffering a technical glitch. | Thursday, 12 January 2012 |
What entrepreneurs can learn from Cricket Australia's marketing success: Kohler Alan Kohler The transformation of Cricket Australia's revenue and audience is a fascinating lesson in the power of a well-constructed marketing strategy. | Tuesday, 10 January 2012 |
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Groupon makes a loss in first quarter Patrick Stafford Group buying giant Groupon has made a loss in its first quarter trading as a publically listed company. | Wednesday, 8 February 2012 |
Google hires Apple executive for new project Patrick Stafford Search giant Google has hired a former Apple executive for a new project, a new report from VentureBeat claims. | Monday, 6 February 2012 |
MARKETING STRATEGIES: Make sure you can deliver Tom McKaskill There is nothing worse as a customer than to find out that what you expected cannot be executed. So be 100% certain you can deliver on your promises. | Thursday, 2 February 2012 |
Will consumers start spending in 2012? Tim Lawless Consumers took a cautious approach to their spending in 2011, getting their finances under control and shunning debt. This week we look to determine whether or not these trends will continue in 2012. | Sunday, 22 January 2012 |
MARKETING STRATEGIES: Resetting customer expectations Tom McKaskill There is nothing wrong with occasionally exceeding customer expectations, provided it does not reset the expectation. | Thursday, 19 January 2012 |
Nine marketing themes for 2012 Nina Hendy Marketing your business is an ever-evolving challenge that will be vastly different in 2012. So you'll have to keep your eye on the ball. | Wednesday, 18 January 2012 |
Your sector-by-sector guide to 2012 Madeleine Heffernan The only certainty is uncertainty: chances are the Australian economy is headed for another topsy-turvy year. | Tuesday, 17 January 2012 |
MARKETING STRATEGIES: Should you exceed your customers’ expectations? Tom McKaskill The worst marketing slogan of the 20th century has to be Exceed your customers' expectations. Here's why. | Thursday, 12 January 2012 |
Facebook ads vs Google ads: Which one is right for your business? Nina Hendy It's the online advertising heavyweight title fight that many small business entrepreneurs are struggling to judge. | Wednesday, 11 January 2012 |
MARKETING STRATEGIES: Understand your customers' expectations Tom McKaskill One of the things we have to deal with in selling is to match what our customers expect from us with what we are able to deliver. | Thursday, 5 January 2012 |
10 marketing secrets of the Smart50 Patrick Stafford & Marco Holden Jeffrey Selling Mark Zuckerberg’s first website and creating a new brand to recruit undergraduates are some of the methods this year’s Smart50 are using to market their businesses. | Monday, 2 January 2012 |
MARKETING STRATEGIES: The brand message Tom McKaskill The brand message is crucial in helping your target customer understand what you are offering. | Thursday, 22 December 2011 |
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Vern Rickman James Thomson  United Group's Vern Rickman talks about his latest dilemma - should he float or sell the family business? | Wednesday, 8 June 2011
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Dorry Kordahi James Thomson  Founder of merchandising and marketing company DKM, Dorry Kordahi talks about starting from your backyard and why he once sacked his little brother. | Monday, 11 October 2010
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Abigail Forsyth James Thomson  Abigail Forsyth’s idea of developing a re-usable coffee cup sounds simple, but launching the product and handling its growth has thrown up some big challenges. | Wednesday, 4 August 2010
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Louise Schultze James Thomson  Louise Schultze, founder of online marketplace iBidAM.com, reveals the biggest marketing mistakes SMEs make. | Wednesday, 30 June 2010
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Stepping up the search Amanda Gome  Rahmon Coupe explains how he built a global search optomisation company from Adelaide and reveals where SEO is heading. | Tuesday, 18 August 2009
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Destiny's downturn dividend Patrick Stafford  Destiny Financial Solutions principals Margaret and Reuben Lomas met the global financial crisis head-on - and business is thriving. | Thursday, 5 March 2009
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Hints to hit your online target Amanda Gome  Greg Muller started iFocus a number of years ago, built it to about a $5 million marketing and digital group, and then merged with Bullseye Digital. | Tuesday, 10 February 2009
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Pizza Capers gets a bigger slice of the action Patrick Stafford While other retailers are discounting to get cash in the door, Pizza Capers founders Scott Geiszler and Anthony Russo are standing firm with their premium product. They tell PATRICK STAFFORD about the challenges of managing their fast-growing empire. | Thursday, 4 December 2008 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Thursday, 18 September 2008 |
A start-up with style Amanda Gome The brainchild behind Swap My Style is 29-year-old Shaughla Ahmad, who has brought like-minded fashionistas a new concept that combines clothes, champagne and canapes with a night out. She tells AMANDA GOME how it all came about. | Tuesday, 16 September 2008 |
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