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Advertising and Marketing
Facebook eyes Israeli mapping start-up Waze in $1bn deal
Another $1 billion acquisition could be on the cards for Facebook as it eyes Israeli start-up Waze, a mobile navigation app that would give Facebook a mapping service, allowing it to better compete with Google and Apple.
Australian consumers value “experience theatre”, report reveals
Businesses need to tap into the notion of “experience theatre” to resonate with consumers, according to a new report, which identifies Singapore Airlines as one of the top companies for customer experience excellence.
The seven deadly sins of marketing
By avoiding these seven common mistakes, your marketing will hopefully be more useful than useless.
Disconnect between consumers and businesses in social media, new research reveals
Companies may be dedicating big bucks to their social media channels, but new research reveals consumers don't really care.
Five things to avoid when naming a business
Forget about greed, gluttony, pride, envy, wrath, sloth or lust – especially as a business name. Here are five deadly sins to avoid when you are naming your business.
Fasta Pasta overhauls image: Five rebranding tips for SMEs
Food franchise Fasta Pasta has undergone a significant rebrand in a bid to gain a more corporate image, providing some interesting pointers for other businesses.
Is social media a tool for brand awareness or sales?
Social media is a remarkable tool for SMEs, but some strategy and thought is required for it to work effectively.
Survey finds SMEs failing to put mobile on the menu
SMEs have been warned not to overlook the growing number of customers who use mobiles to access business' websites.
Can you have a decent marketing strategy without an advertising budget?
A decent marketing strategy shouldn't be something you hope to have one day when your business grows up. You need one now.
