Direct mail company PMP Distribution admits misleading delivery claims

E-mail Print
The Australian Competition and Consumer Commission had admonished a direct mail company which told customers it had delivered pamphlets to certain areas when it had not actually done so.

PMP Distribution, a wholly owned subsidiary of listed printing firm PMP Limited, delivers advertising material, samples and other publications to households through its network of ‘walkers'.

During 2007 and 2008, PMP Distribution provided customers with statistics showing it had delivered pamphlets to certain areas where it had not actually done so.

The ACCC says the company picked up the mistake in an internal audit and immediately informed the customers and the consumer watchdog.

The ACCC has accepted court enforceable undertakings from PMP that it will improve the accuracy of reporting to customers. The company has also agreed to provide the ACCC with an independent auditor's report of its business procedures and processes relating to information PMP Distribution provides to its customers.

"Businesses must ensure they do not use misleading or false representations in the
supply or promotion of their products and services," ACCC chairman Graeme Samuel said in a statement.

Read more on:


Write comment
You must be logged in to post a comment. Please register if you do not have an account yet.

busy
 

FREE DOWNLOAD - 21 marketing tips

To ensure you're one step ahead of the competition, we've compiled 21 marketing tips from some of the industry's experts. You'll learn about researching your customers, making the most of feedback, keeping your database up-to-date and targeting your market niche.

Register for the SmartCompany Newsletter and immediately receive '21 marketing tips'.

Free Daily Newsletter
SmartCompany Newsletter
Follow us:

WebfirmFree website healthcheck

Register to receive a free website healthcheck and eBook

Free Webinar - Register Now The hottest smartphone apps for business

Our Partners

 
Smartco

DIRECT LINKS

TOPICS

OUR PARTNERS

NETWORK PARTNERS

Popular on Partner sites: 2010 Federal Election | Australian Dollar | Film Reviews | TV Show Reviews | ASX Indices | Fair Work Australia | ASX 20

SmartCompany.com.au is Australia's leading website for SMEs featuring business news, business information and business blogs. SmartCompany's archive of news, feature articles, entrepreneur interviews and business webinars cover topics such as advertising and marketing, buying or selling a business, starting a business, growing a business, franchising, SEO, superannuation and tax.
Online Solution by Valegro

Download SmartCompany eBooks: Expert advice from business women | 101 tips for your business in 2010 | 25 tips to boost your sales | Finding, winning and keeping customers | 21 marketing tips | Business Plan | 25 tips from real entrepreneurs | 21 exporting tips | 10 tips for managing Gen Y