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Advertising and Marketing news and insights for Australia’s small and medium business owners and entrepreneurs. Read the latest advertising and marketing news, trends and features and entrepreneur interviews about the advertising and marketing industry. Search: advertising and marketing | Subscribe: advertising and marketing RSS feed |
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Group buying to slow unless market leaders innovate, new research shows Patrick Stafford The group buying sector has hit a lull and needs to innovate, an expert says. | Tuesday, 22 May 2012 |
Direct marketing company Sema placed in voluntary administration Patrick Stafford A direct marketing company with more than 30 years on the board has gone into voluntary administration. | Monday, 21 May 2012 |
Why advertising on your weakness can be worth the risk Myriam Robin A leading marketing expert says sometimes it’s worth the risk. | Wednesday, 25 April 2012 |
Meet Generation Z – what businesses need to know about the group that doesn’t like being sold to Patrick Stafford Generation Z are more likely to live at home, receive financial assistance from their parents, live in cities and will trust their friends’ opinions on what to buy more than marketing, according to new IBISWorld research. | Friday, 13 April 2012 |
ACCC launches action against energy retailers for door-to-door marketing breaches Cara Waters The Australian Competition and Consumer Commission (ACCC) is taking three energy retailers to court over their door-to-door sales practices. | Wednesday, 28 March 2012 |
Regular advertising, you pay for it. Social media, you pray for it: Marketing insights from a guru Madeleine Heffernan Global marketing expert Professor Wagner Kamakura says there are plenty of ways for companies to create buzz about their products, without a massive advertising spend. | Friday, 23 March 2012 |
Rising petrol prices tipped to put the heat on house prices and rates Larry Schlesinger The trend of rising petrol prices could slow down any recovery in the property market and prompt the Reserve Bank to cut interest rates, according to experts. | Thursday, 22 March 2012 |
First the Do Not Call Register - now the Do Not Knock Register? Patrick Stafford A bill before Parliament proposes to establish a Do Not Knock register, allowing people to place their names on a list that would ban door-to-door marketers from approaching their premises. | Thursday, 22 March 2012 |
Why Gerry Harvey should look to Myer for online retail tips: Bartholomeusz Stephen Bartholomeusz Whatever Gerry Harvey might say about his understanding of online retailing, his sales are still shockingly low. Myer, on other hand, is growing fast. | Thursday, 15 March 2012 |
Labor announces establishment of Small Business Commissioner Madeleine Heffernan The Gillard Government has announced the establishment of a Federal Small Business Commissioner, which it says will act as an advocate for and provide information to Australia’s 2.7 million small businesses. | Wednesday, 14 March 2012 |
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Chinese regulators finally approve Google takeover of Motorola Andrew Sadauskas Google’s proposed takeover of Motorola Mobility has cleared a major hurdle after gaining regulatory approval from competition regulators in China. | Tuesday, 22 May 2012 |
Nokia rapidly burning through cash reserves as marketshare collapses Andrew Sadauskas Nokia, Microsoft, Windows Phone, Windows Phone 7, Google, Apple, Android, iOS, Credit Default Swaps, Standard & Poor's, Information Technology | Tuesday, 22 May 2012 |
Harvey Norman scoops Telstra, Optus and Vodafone to secure Sony Xperia Sola Andrew Sadauskas Harvey Norman has secured an exclusive Australian distribution agreement for the Sony Xperia Sola, scooping Telstra, Optus and Vodafone. | Monday, 21 May 2012 |
MARKETING STRATEGIES: The first steps in the sales process Tom McKaskill Generating leads is the first-step in a process that should ultimately end in conversion and sales. | Friday, 18 May 2012 |
MARKETING STRATEGIES: Generating growth opportunities Tom McKaskill Optimising lead generation is a priority for high-growth firms that is too often overlooked. Here are some key ways to generate leads for your company. | Friday, 11 May 2012 |
MARKETING STRATEGIES: The customer experience puzzle Tom McKaskill Putting together the pieces of the customer experience puzzle gives us a framework from which to create the best strategies for improving customer satisfaction. | Thursday, 3 May 2012 |
MARKETING STRATEGIES: Where is the value for your customer? Tom McKaskill Once you know who your ideal customer is, you need to find out what they value. | Thursday, 26 April 2012 |
MARKETING STRATEGIES: How do you handle a problem or mistake? Tom McKaskill A company's reputation is not based on how well it executes it's offering, but often on how it handles mistakes. | Thursday, 19 April 2012 |
Going above and beyond for your customers Tom McKaskill A lack of help or assistance can quickly lead to a highly unsatisfied customer. So it s worth going that extra mile. | Thursday, 12 April 2012 |
How I managed a cash flow crisis with flexible staff Patrick Stafford Dianne Gardiner noticed the potential of social media for market research in 2007. After surviving a cash flow crisis, business is booming. | Thursday, 15 March 2012 |
Make it easy for customers to evaluate your product Tom McKaskill Making it easy for customers to evaluate your product or service will make it easy to increase sales. | Thursday, 1 March 2012 |
How I built a mobile sales channel using our online community Patrick Stafford There is no doubt Sportsgirl's innovative window shop is bold. But is it a new sales channel of the future or just a gimmick? | Thursday, 16 February 2012 |
MARKETING STRATEGIES: Make it easy for your customers to buy Tom McKaskill The vendor who fails to appreciate the impact of good service on future business is wasting a huge opportunity to enhance their business prospects. | Thursday, 16 February 2012 |
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Vern Rickman James Thomson  United Group's Vern Rickman talks about his latest dilemma - should he float or sell the family business? | Wednesday, 8 June 2011
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Dorry Kordahi James Thomson  Founder of merchandising and marketing company DKM, Dorry Kordahi talks about starting from your backyard and why he once sacked his little brother. | Monday, 11 October 2010
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Abigail Forsyth James Thomson  Abigail Forsyth’s idea of developing a re-usable coffee cup sounds simple, but launching the product and handling its growth has thrown up some big challenges. | Wednesday, 4 August 2010
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Louise Schultze James Thomson  Louise Schultze, founder of online marketplace iBidAM.com, reveals the biggest marketing mistakes SMEs make. | Wednesday, 30 June 2010
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Stepping up the search Amanda Gome  Rahmon Coupe explains how he built a global search optomisation company from Adelaide and reveals where SEO is heading. | Tuesday, 18 August 2009
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Destiny's downturn dividend Patrick Stafford  Destiny Financial Solutions principals Margaret and Reuben Lomas met the global financial crisis head-on - and business is thriving. | Thursday, 5 March 2009
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Hints to hit your online target Amanda Gome  Greg Muller started iFocus a number of years ago, built it to about a $5 million marketing and digital group, and then merged with Bullseye Digital. | Tuesday, 10 February 2009
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Pizza Capers gets a bigger slice of the action Patrick Stafford While other retailers are discounting to get cash in the door, Pizza Capers founders Scott Geiszler and Anthony Russo are standing firm with their premium product. They tell PATRICK STAFFORD about the challenges of managing their fast-growing empire. | Thursday, 4 December 2008 |
Digital directions Amanda Gome John O’Neill, the chair of online strategy and digital agency Komosion, talks to AMANDA GOME about shaking the status quo in the face of the changing online space. | Thursday, 18 September 2008 |
A start-up with style Amanda Gome The brainchild behind Swap My Style is 29-year-old Shaughla Ahmad, who has brought like-minded fashionistas a new concept that combines clothes, champagne and canapes with a night out. She tells AMANDA GOME how it all came about. | Tuesday, 16 September 2008 |
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