Anthony Halprin

Topics Companies, People, Special Events
News and interviews on Anthony Halprin including trends, features, blogs and community conversations from an Australian business perspective.

Friday, 20 June 2008

How a start-up snared big clients with innovation

Theatrical events at product launches no longer cut the mustard. One start-up, Sense Event Group, is winning big clients by taking an innovative approach, based on combining marketing, branding and ‘intelligence’. By PATRICK STAFFORD
 
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