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Author

Craig Reardon

Craig Reardon

Craig Reardon is the founder and director of independent web services firm The E Team, which services the website and web marketing needs of SMEs.

Social Media

There’s no escaping the wrath of the unhappy customer

Poor customer service has never been excusable. Prior to the advent of social media, the rule of thumb was that on average, disgruntled customers...

Marketing

What’s on your 2017 digital wishlist?

And so we come to the final blog missive for 2016. Hopefully it’s been a year that has seen your digital world provide greater...

Content Marketing

Content marketing spreads its egalitarian wings

At a time when misinformation spreads just as quickly as the real thing, it’s important to take information from all but the most credible...

Technology

Should your IT department be in control of your website?

In my travels I get to speak to a lot of smaller business operators about websites and digital communications. The message I get even now,...
facebook advertising

Social Media

When will you try social media advertising?

Some years ago, I attended yet a presentation from leading Australian search and e-commerce expert (and former SmartCompany blogger) Chris Thomas about the latest...

Marketing

Word-of-mouth marketing explodes online

Word-of-mouth marketing has always been the trump card of the smaller business operator. Cheap, effective and usually controllable, this age-old marketing phenomenon can be...

Marketing

Social media groups become a critical lead generation tool

My small business experienced a new phenomenon during the first week of November. Of the three website orders that we won, two were the direct...

Technology

Will 2017 be the year of systems integration for SMEs?

A good five years ago the partners in my business noticed a shift in thinking among smaller businesses when it came to customer and...

Technology

Here’s the cure to your technophobia

I’ve now been working with smaller business on their digital communications requirements for nearly 20 years. And that doesn’t include the time spent with...

online

You don’t need to be techie to manage your website

As I may have mentioned in the past, I participate in a number of social network Groups, mainly in Facebook and LinkedIn. If you aren’t...
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