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Author

Michel Hogan

Michel Hogan

Michel Hogan is an Independent Brand Thinker and Adviser dedicated to helping organisations make promises they can keep and keep the promises they make.

Business Advice

The brand year that was

It’s my last blog for this year. We’ve covered a lot of ground, so in the spirit of 2016 recaps, I took a walk...

Business Advice

You know what your brand is. Now live it

After a recent brand workshop for the Women in Digital Group, I received a lovely message from Jenny Lindsay: “I’d been overthinking how to 'create'...

Marketing

Would you give away 100% of your sales to what you care about?

How often do you deeply align the way you promote what you do and connect with your customers to what you care about? I’m...

Strategy

Forget what you’re measuring. Why are you measuring it?

While Wellington recovered from the previous week’s earthquake amidst a few aftershocks here and there, a stalwart group of souls gathered to listen to...

Business Advice

People in organisations make mistakes. Just like us …

It’s been quite the few weeks for businesses and unhappy customers. But today my blog isn’t for them or any other businesses. It’s for...

Marketing

No one cares if you’re different

“It isn’t different enough?” To which my next question is “different from whom and why do you care?” Because a customer doesn’t care if you’re...

Business Advice

Seven easy steps to improve what you write

This week I’m handing over my blog to the wonderful Nancy Hellmrich (@getnance). A bit over 15 years ago when I was looking for...

Strategy

Purpose and positioning are different – and they need to be

Purpose and positioning serve two very different functions for your organisation. It’s important that you don’t mix them up. Last week I talked about the...

leadership

The puzzle of finding your organisation’s purpose

Why. Why does your organisation exist? Beyond making money, why are the doors open (which everyone needs to do to keep the doors open)? Without...

leadership

A name is just a name, and other lessons from expanding a business

It takes courage to tell the other story - the one where things didn’t go as planned - and to share the hard lessons...
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Why the cloud is not just a buzzword

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