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Author

Michel Hogan

Michel Hogan

Michel Hogan is an Independent Brand Thinker and Adviser dedicated to helping organisations make promises they can keep and keep the promises they make.

Branding

Don’t just be different, be distinctive

Just being different is all a bit ho-hum. Different isn’t even all that hard. Change a couple of things, and you’re different. Me being...

Business Advice

When everything changes but you

After my love letter to you all last week, this week it’s back to a bit of tough love. So things are going pretty well...

Business Advice

Dear you (a love letter to organisations)

Dear you, Running an organisation and building a brand is hard. Even when you’re doing what you care about, it’s still hard. And everyone seems...

People & Human Resources

Don’t ditch your legacy

In the process of trying change to renew or invigorate an organisation a lot of things get ignored. In the rush to move forward...

Business Advice

Are your incentives giving a conflicting message?

"You get what you incentivise” Peter Diamandis Building a brand, engaging team members, delivering a consistently good customer experience, and ensuring the back office and front...

Business Advice

Focus on what you can do with what you have

“Now is no time to think of what you do not have. Think of what you can do with what there is.” – Ernest Hemingway In...

Business Advice

The brand year that was

It’s my last blog for this year. We’ve covered a lot of ground, so in the spirit of 2016 recaps, I took a walk...

Business Advice

You know what your brand is. Now live it

After a recent brand workshop for the Women in Digital Group, I received a lovely message from Jenny Lindsay: “I’d been overthinking how to 'create'...

Marketing

Would you give away 100% of your sales to what you care about?

How often do you deeply align the way you promote what you do and connect with your customers to what you care about? I’m...

Strategy

Forget what you’re measuring. Why are you measuring it?

While Wellington recovered from the previous week’s earthquake amidst a few aftershocks here and there, a stalwart group of souls gathered to listen to...
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