How to connect to Generation Z
Thursday, 22 April 2010
In March 2010, social researcher Mark McCrindle finished up a survey of 500 under-18 Australians. He asked participants to keep a media diary mapping all their entertainment activities for a week and discovered that they were spending an average of seven hours ...

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AOL to shut or sell Bebo social networking site
Wednesday, 07 April 2010
Internet services giant AOL has announced it will sell off or shut down social networking site Bebo, just two years after buying the site for a staggering $US850 million.  ...

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LinkedIn for 2010
Thursday, 28 January 2010
2010 has arrived and in line with tradition I have made several New Year's resolutions. Along with running three times a week, drinking more water and buying a bonsai tree, I have decided one of my main resolutions is to clean out my social media life.  ...

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Google reveals top search trends – here’s how you can use them
Wednesday, 02 December 2009
Businesses should continue to study the top search trends on internet giant Google in order to take advantage of popular topics to drive traffic to their sites, industry experts say.  ...

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MySpace buys iLike
Friday, 21 August 2009
Social networking giant MySpace has acquired digital service music iLike, announcing its intentions to expand the service into other areas.  ...

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British university offers masters degree in Twitter
Wednesday, 01 April 2009
The Twitter craze has just become legitimate.  ...

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20 Online Marketing Tips
Friday, 30 May 2008
As we interview dozens of smart companies every week, we increasingly hear about great online marketing strategies. Many fast growth companies are getting up to half their leads from pay per click or search engine optimisation. Learn from these real life  ...

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52 entrepreneurs share their real life tips
Thursday, 29 May 2008
Over our first year of existence, many of Australia’s best entrepreneurs generously shared tips, trends, ideas, leads and opportunities. So here are a few favourites from the zillion of tips from the SmartCompany community. There are 52 tips – one for eac ...

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Sale of Bebo to AOL earns founders $US850 million in three years
Monday, 17 March 2008
Young entrepreneurs Michael and Xochi Birch, 37 and 35, founded one of the most popular social networking sites in the world, Bebo, in 2005. Three years later they have sold it to US internet giant AOL, part of Time Warner, for $US850 million  Bebo, pitched ...

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Has Facebook peaked?
Monday, 25 February 2008
The surging growth of Facebook appears to have come to a halt, with the online social network losing market share in Australia and Britain in January 2008. The Australian reports that Facebook’s share of the local social network market as measured by Hitwise ...

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Online job giant SEEKs to adapt
Tuesday, 19 February 2008
Seek founder Paul Bassat speaks to AMANDA GOME about the direction his business must take to continue on its enviable growth path.  ...

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Online job giant SEEKs to adapt
Thursday, 07 February 2008
Seek founder Paul Bassat speaks to AMANDA GOME about the direction his business must take to continue on its enviable growth path. ...

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Facebook takes MySpace’s top spot in Oz
Wednesday, 06 February 2008
Facebook has knocked MySpace from its position as Australia’s favourite social networking site for the first time, a new survey has found. Facebook was the preferred online social networking destination for 23% of the 30,066 respondents to the online poll ...

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Social central
Tuesday, 18 December 2007
Bebo, one of the most popular social networking sites, has 40 million registered members. Founders Michael and Xochi Birch talk to JACQUI WALKER about web trends and priorities for the future.  ...

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Social central
Thursday, 13 December 2007
Bebo, one of the most popular social networking sites, has 40 million registered members. Founders Michael and Xochi Birch tolk to JACQUI WALKER about web trends and priorities for the future.  ...

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The social network el dorado
Saturday, 08 December 2007
Social networking sites, with their huge audience, could be the perfect vehicle for your business’s offerings. The trick is making that user-connection. BRAD HOWARTH gleans some top tips from the experts. ...

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The Google zeitgeist
Tuesday, 04 December 2007
These days search engine Google is in a pretty good position to tell us what the people are interested in. Every day millions of searches reflect what’s hot and, by omission, what’s not. With the end of the year coming, Google has reflected on what made this ...

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Bebo media deal
Thursday, 15 November 2007
Online social networking Bebo has moved to boost itself further up the net ranks – it is currently number 1 in the UK, but behind MySpace and Facebook in the US – by signing on to a new media distribution platform called Open Media. WebProNews reports that ...

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Social networkers trust their friends
Monday, 12 November 2007
People who use online social networks trust opinions, advice and news they receive from people they know much more than from blogs, news communities or advertisers, according to a Faves.com survey reported by Marketing Charts. Of the 820 US web users surveyed, ...

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Dirty streets = clever ads... Anti-social networking... Free internet with your coffee... Online design service
Friday, 26 October 2007
Dirty streets = clever ads Anti-social networking Free internet with your coffee Online design service   Dirty streets = clever ads Those who live in the inner city are used to grubby streets and billboard advertising. So why not combine the two? Springwise ...

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