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Bec Brideson
News and interviews on Bec Brideson including trends, features, blogs and community conversations from an Australian business perspective.
Venus
The majority of discretionary household spend is controlled by women, yet 90% of advertising directors are men. That means we have a disproportionate number of men telling women how and what to buy, says Bec Brideson. So she founded Venus, an advertising firm specialising in marketing to women.
Meet the Smart50 of 2008
Welcome to the Smart50 for 2008. This special bunch of companies are fast growing and innovative. They are web-savvy, both Gen-Ys and baby boomers. They don't need your money, and they are setting trends for the future. By JAMES THOMSON
