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Behavioural Economics

Stop wasting money on motivating your customers

“If you don’t believe, you don’t act.” So said a well-known motivational speaker at a recent seminar I attended. But it’s far from the whole story and here’s why. by Bri Williams
 

Four questions to answer any behavioural challenge

The beauty of boiling things down to these four questions is that it can help tackle any issue you might have. by Bri Williams
 

There’s a little bit of bad in all of us

Does it matter if you fudge the truth a little with your customers? by Bri Williams
 

The strangeness of consumer decision-making

So this shopper visited a well-known retailer looking to buy an Apple TV. by Bri Williams
 

How quitting is good business: Sarah Wilson's sweet deal

If you think getting a customer to buy something is hard, how about getting almost half a million people to stop using something they have grown up with? by Bri Williams
 

Two stumbling blocks when trying to persuade customers

When you stop to think about it, everything in business boils down to influencing people to change their behaviour. by Bri Williams
 

Why you should ignore what customers say they want

If my previous life as a product manager taught me anything, it was to largely ignore what people told me they wanted. by Bri Williams
 

Getting the horse to drink – how to increase website conversion

SEO is all well and good, but you then have to convert those new website visitors into sales. by Bri Williams
 

Using points of positive friction to engage your customer

Adding points of friction to a process can be a clever way of coaxing customers to think your way. by Bri Williams
 

How to stop struggling to explain why you are different

You know your business is different, but still can't find the words to tell people exactly why. by Bri Williams
 

Why habit is the key to better living

Want a tip on how to be more productive? To sleep better? To feel your best? Of course you do. We all do. by Bri Williams
 

This business nails all the ingredients of a behaviourally effective website

It is a real pleasure when I stumble across a business that has nailed its website’s behavioural effectiveness. by Bri Williams
 

A behavioural perspective on the budget’s $6 GP fee

The federal government is expected in tomorrow’s budget to introduce a $6 fee for visits to the doctor. by Bri Williams
 

When making it hard for customers can be a good thing

Can making life more difficult for your customers work to your advantage? In this world where keeping it simple is the mantra, is there an upside in doing the opposite? by Bri Williams
 

A fraction too much friction will damage your business

I have just saved myself hours by eliminating a point of customer friction on my website – and you should do likewise. by Bri Williams
 

There’s a time and place for confusing your customers

A bit of mystery and even confusion can work sometimes, but be careful to know the time and place for such a strategy. by Bri Williams
 

Creating pain for customers can be a healthy thing

The health insurance battle going on at the moment gives us some interesting insights to customer behaviour. by Bri Williams
 

Persuading customers that your prices seem “fare”

Context plays a big part in how we perceive pricing. by Bri Williams
 

ESP: Shaping the personal context to influence your customers

Understanding the personal context of your customers is an important step in knowing how to influence their buying behaviour. by Bri Williams
 

ESP: Shaping the social context to influence customers

Social context and peer behaviour can play a big part in your customer's decision-making. by Bri Williams
 
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