Behavioural Economics

A fraction too much friction will damage your business

I have just saved myself hours by eliminating a point of customer friction on my website – and you should do likewise. by Bri Williams
 

There’s a time and place for confusing your customers

A bit of mystery and even confusion can work sometimes, but be careful to know the time and place for such a strategy. by Bri Williams
 

Creating pain for customers can be a healthy thing

The health insurance battle going on at the moment gives us some interesting insights to customer behaviour. by Bri Williams
 

Persuading customers that your prices seem “fare”

Context plays a big part in how we perceive pricing. by Bri Williams
 

ESP: Shaping the personal context to influence your customers

Understanding the personal context of your customers is an important step in knowing how to influence their buying behaviour. by Bri Williams
 

ESP: Shaping the social context to influence customers

Social context and peer behaviour can play a big part in your customer's decision-making. by Bri Williams
 

ESP: Shaping the environment to influence your customer

What tools are at your disposal to shape the decision-making environment of your customers? by Bri Williams
 

ESP: The secret art of reading your customers’ minds

Have you ever wished you could read your customers’ minds? If so, here’s a guide to get you started on ESP. by Bri Williams
 

When numbers can backfire on you

The temptation might be there to splash numbers all over your marketing material, but stop and think about how those numbers might be perceived. by Bri Williams
 

With pricing, should you go from low to high or high to low?

Pricing is a tricky issue for many businesses and it's often hard to know where to start. by Bri Williams
 

Spotting irrational behaviour makes perfect sales sense

Spotting examples of irrationality in how people do and don’t spend their money can help you improve your business's effectiveness in customer conversion. by Bri Williams
 

Self-disruption: Risking going back to go forward

It is often easier to find case studies of companies that have capitulated rather than regenerated. by Bri Williams
 

Here’s why micro-moments matter

The way in which you trigger behavioural biases can make or break the moment a consumer contemplates buying your product. by Bri Williams
 

Protecting your business from dishonesty

Studies have shown that the business context can itself prime us to behave less ethically. by Bri Williams
 

George Costanza tells the truth about lies

Fudging the truth might seem harmless at the time, but the long-term results of these little lies can do a lot of damage. by Bri Williams
 

Melbourne Cup day behavioural high jinks explained

We see some strange behaviour on Melbourne Cup day. Here's some explanation as to why. by Bri Williams
 

Reducing the pain of payment

There’s been some press lately on the move by Visa and Mastercard to eradicate signatures, meaning consumers could only use their PIN to authorise a payment. by Bri Williams
 

Reducing the pain of payment (2)

There’s been some press lately on the move by Visa and Mastercard to eradicate signatures, meaning consumers could only use their PIN to authorise a payment. by Bri Williams
 

Don’t blame user error, your ‘calls to action’ suck

Calls to Action are the real test of whether you have nailed your website. by Bri Williams
 

A significant figure in your business: Making your customers buy the numbers

As people in business, we need to understand what makes a number meaningful and the role we play in giving it meaning. by Bri Williams
 
Free Daily Newsletter
Invalid Input