Author: Bri Williams on
20 February 2012
LinkedIn serves as a great example of behavioural principles applied to drive success. In case you are not one of the 150 million users worldwide (or 2 million in Australia), LinkedIn is a social networking site for professionals, and much of its success I believe is due to how it engages its users.
Author: Bri Williams on
13 February 2012
Well, another social media site is taking the world by storm. This time it's Pinterest, and it's generating business press because of phenomenal growth in site visitation.
Author: Bri Williams on
6 February 2012
Imagine you are watching a focus group. The topic is hygiene and in particular, how your gym can get people to wipe their sweat off the equipment. Low adherence to the policy has been causing complaints and some health issues around the club. The discussion goes as expected, with everyone agreeing they would feel revolted if they unknowingly used a machine that has not been wiped down, and all agreeing that they, of course, always wipe theirs off.
Author: Bri Williams on
30 January 2012
Is too much tennis barely enough? I have been pigging out on the Australian Open over the last couple of weeks, watching elite sportspeople do battle, pitting their physical and mental strength against that of their opponents.
Author: Bri Williams on
23 January 2012
What's the cost of your favourite meal? $10? $25? That is the question posed by WeFeedBack as part of a clever online App that turns charitable intention into donating behaviour and which serves as a great case study for businesses wanting to turn browsers into buyers.
Author: Bri Williams on
20 December 2011
As we head into the Christmas break, I thought it would be worthwhile to note some of the books I have found most helpful on behaviour and behavioural economics. A word of warning though, once you read these books the Boxing Day sales will never seem the same.
Author: Bri Williams on
12 December 2011
Just think, a jolly fat man in a red suit gets billions of people to spend billions of dollars on people they may only see once a year to commemorate someone else's birthday. This guy's a genius!
Author: Bri Williams on
5 December 2011
Retailers are doing it tough. Shoppers are coming in, speaking at length with the shop assistant about what the widget does and does not do, only to then leave the store and buy the widget cheaper online. What's a retailer to do? How do they provide customer service but not lose the sale?
Author: Bri Williams on
29 November 2011
There has been quite a bit of press lately about the rise of private labels (house brands) in Australian supermarkets like Coles and Woolworths, and speculation about what this means for brand manufacturers.
Author: Bri Williams on
21 November 2011
One of the biggest barriers to purchase is fear that you are going to miss out on a better deal. As consumers we sweat the price, wondering whether we should hold off and wait for the item to go on special. But as businesses, we want to lock in the sale today, so how can you unblock your customers to get them to buy?
