Author: Bri Williams on
29 November 2011
There has been quite a bit of press lately about the rise of private labels (house brands) in Australian supermarkets like Coles and Woolworths, and speculation about what this means for brand manufacturers.
Author: Bri Williams on
21 November 2011
One of the biggest barriers to purchase is fear that you are going to miss out on a better deal. As consumers we sweat the price, wondering whether we should hold off and wait for the item to go on special. But as businesses, we want to lock in the sale today, so how can you unblock your customers to get them to buy?
Author: Bri Williams on
14 November 2011
Business presentations. Hands up if you've ever sat through a dull, overly wordy Powerpoint presentation about which all you can remember is the boredom? If anyone asked you what the content contained you'd draw a blank.
Author: Bri Williams on
7 November 2011
We have cars to expedite travel, video conferencing to facilitate remote meetings, microwaves to speed food preparation, computers to process information, the internet to provide immediate answers, and smartphones to make answers portable and immediate. So as a small business owner, why are you feeling more time poor than ever? The good news is that it’s not just you, it’s your customers too.
Author: Bri Williams on
31 October 2011
SmartCompany's exploration last week of News Limited's introduction of a paywall included my thoughts on how the newspaper giant could use behavioural economics to transition their service from free to paid.
Author: Bri Williams on
24 October 2011
A reminder to us all that a serious message can sometimes best be conveyed using humour – say hello to the "Your Man Reminder" app that has been released by Rethink Breast Cancer to encourage women to check their breasts regularly.
Author: Bri Williams on
17 October 2011
Pricing psychology is such an important part of every business and behavioural economics can go a long way towards understanding why customers react to deals the way they do. Here are eight lessons from how my gym botched the deal.
Author: Bri Williams on
10 October 2011
I don't drink beer. I don't follow rugby. I am not into gaming. So why on earth have I become addicted to the
Heineken Rugby World Cup iPhone game?
Author: Bri Williams on
4 October 2011
We've all been there, with the customer who soaks up an inordinate amount of time and energy without spending enough for you to justify the level of resourcing.
Author: Bri Williams on
26 September 2011
An article on the gender difference in booze buying behaviour grabbed my attention the other week. "Cheap Booze for him" headlined a story about some Roy Morgan research that identified that blokes were driven by bargains, whereas women sought helpful customer service ("Cheap Booze for him" by Inga Gilchrist, MXNews 4/7/11). The article quoted bar duty manager David Dearlove as explaining that emotions were the difference, where "females want more from a situation, so they want to be waited on. Whereas guys just say 'Give me my beer' and they're done." Very hunter-gatherer!
