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Brand and Promises
What is a brand?
Confused about what a brand is? Here's a quick and snappy definition to set things straight.
SME brands I like – Sun Bookshop
This is an ode to my bookshop but also to all the bookshops out there.
Brand, leadership and saying no
I quite simply have never seen a strong and resilient brand result if it is not driven and supported by the leadership of the organisation.
Brand of the people, by the people
Great brands are built by people. But not just any people. They have to be the right people.
You can only be great at one thing
A new campaign by BMW is a timely reminder that you can only be great at one thing. Do you know what your one thing is?
The expectations vacuum
An expectations vacuum can suck the life out of your business and your brand.
SME brands I like – Aquabumps
Surf's up and the water is fine! Aquabumps shows how you can take your passion and make it work as a business.
Let’s not talk about personal brand
In the over-manufactured, over-thought, just over it thing that personal brand has become there is less and less room to be who you are. And that’s the biggest joke of all...
What absolute rubbish! The consumer is NOT in control
Game-changer, huh? Domino's set themselves up to fail. Consumers didn't make them fail to change the game, they did that all by themselves.
Show me your passion!
It's not what you say that matters, it's what you do. So don't tell me what you care about, make your passion visible and show me.
SME brands I like: Pana Chocolate
I'm not a chocoholic (I swear) but Pana Chocolate is an excellent example of an SME keeping its promise in the specialty food market.
Everyone is not your customer
Everyone is not your customer. It should be obvious and some companies get it. Many don't.
