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Brand and Promises
Volkswagen's crisis mismanagement bug
Volkswagen have been in the news for all the wrong reasons lately. And the company response, and lack of it, carry some good lessons for SMEs.
To preserve your brand, stimulate progress
By failing to stimulate progress where it matters – in what you do and how you do it, your company and the resulting brand can quickly go from powerhouse to powerless.
SME brands I like – Feit
The brand that I like for June is Feit; with thanks to merchant extraordinaire and former Haul ringleader Scott Kilmartin for the introduction.
People. People. People.
The right people are critical to building your brand, which adds a whole new level of complexity to the hiring process.
The difference between a value and a principle
If you think values and principles are the same thing, think again – there’s a fundamental difference between the two.
What is a brand?
Confused about what a brand is? Here's a quick and snappy definition to set things straight.
SME brands I like – Sun Bookshop
This is an ode to my bookshop but also to all the bookshops out there.
Brand, leadership and saying no
I quite simply have never seen a strong and resilient brand result if it is not driven and supported by the leadership of the organisation.
Brand of the people, by the people
Great brands are built by people. But not just any people. They have to be the right people.
You can only be great at one thing
A new campaign by BMW is a timely reminder that you can only be great at one thing. Do you know what your one thing is?
The expectations vacuum
An expectations vacuum can suck the life out of your business and your brand.
SME brands I like – Aquabumps
Surf's up and the water is fine! Aquabumps shows how you can take your passion and make it work as a business.
