Brand

Do you practice what you preach and live your brand... or is there a gaping chasm between what your organisation believes and how it acts? This blog explores issues of brand, culture, leadership and values: when do they inspire and when are they lip service? Lead writer Michel Hogan is an independent brand advocate with Brandology, practicing here and in the United States.

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How to avoid the customer charter eye roll

Author: Michel Hogan on 22 May 2012

There is nothing more important to your organisation and the relationship you have with your customers than the promises you make and keep.

Wipe out

Author: Michel Hogan on 15 May 2012

In 2008, Billabong was Australia's hardest working brand. Last week, its board sacked long-time Billabong insider and CEO Derek O'Neill, a move that appears to have been in the works for some months.

You can’t get to WOW from here

8 May 2012

I’m pretty much sick and tired of rhetoric from gurus telling companies they need to be WOWing their customers. The fact is most struggle just to satisfy them and until you can do that, WOWing them may as well be Mars.

The one thing you can do

1 May 2012

I am often asked, “What’s the one thing I can do?” My return question is most usually, “To do what?” Because it depends.

A month of living “brandlessly”

24 April 2012

I've sworn off using the term "brand" (or even Bob for that matter) for a month. Actually I tweeted my intention last week so in reality I've been doing it for nearly a week now.

The world's most "damaged" brands

17 April 2012

An article on 24/7 Wall Street this past week outlined the "Nine Most Damaged Brands in America".

What’s in a name?

Author: Michel Hogan on 10 April 2012

I’m currently working on a naming project for a new enterprise. Confidentiality clauses mean I can’t reveal the details about who they are or what they do.

The price of favour

Author: Michel Hogan on 3 April 2012

An article in The Age this weekend got me thinking. Called 'Social Media Clicks and Business Really Likes It', there were a couple of points within the article that caught my attention.