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Lara Solomon is the founder of Mocks, mobile phone socks www.MyMocks.com, founder of Social Rabbit - your guide in the world of social media www.Facebook.com/SocialRabbit and author of 'Brand New Day – the Highs & Lows of Starting a Small Business'. Lara's business LaRoo was the winner of the NSW Telstra Micro-Business Award in 2008.

Why do I need a Facebook Fan Page?

Author: Lara Solomon on 10 February 2010

Here are 22 good reasons, but I am sure that there are lots more...

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How can I create a community for my brand/business?

Author: Lara Solomon on 6 January 2010

This article first appeared July 29, 2009.

Start by building it within your team - how do you want your community to perceive you? What do you want them to see? Practise on your team first. Your team will help you to shape it and make it something that they want to be a part of.

How can I get my customers to remember my store?

Author: Lara Solomon on 23 December 2009

Here's a list of things you can do to help them:

I'm developing a new logo and keep getting different advice from people. Help!

Author: Lara Solomon on 10 December 2009

I'm getting confused about my business. I'm developing a new logo and keep getting different advice from people. What do you recommend?

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Is an iPhone app a good way to promote my brand?

Author: Lara Solomon on 25 November 2009

By the end of 2009 iPhones will be used by around 500,000 people in Australia (not to mention the rest of the world) according to Apple's growth predictions, mostly these will be those tech-savvy people who love being connected, I'm sure you all know at least one, and I have to ‘fess up to being one!

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What's the best way to communicate with my customers?

Author: Lara Solomon on 4 November 2009

Someone told me that in my business "we should communicate with customers the way they communicate with each other" what do you think?

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Christmas is around the corner - how do I stand out?

Author: Lara Solomon on 21 October 2009

Christmas is a scary nine weeks away, and if your company usually has a sales uplift around the holiday season then you better put your thinking cap on. The best way to stand out at Christmas is to plan for it, so don't wait until December 1 to do something - work it out now!

Is consistency important in my business or for my brand?

Author: Lara Solomon on 16 September 2009

Yes!

Okay, well that would make for a very boring blog entry, so here are some reasons why I think you need to keep things consistent for your customers, whether it is about your brand or your business.

Do I really want to know what people think of me?

Author: Lara Solomon on 9 September 2009

As a small business owner I am really only accountable to myself and so I don't get regular assessments of my performance, I don't get feedback on how I am doing - unless you count the sales results and staff turnover (which has admittedly been rather high recently, but not just down to me).