Facebook know-how

Facebook Know-how

Lara Solomon is the founder of Mocks mobile phone socks, Chief Rabbit at Social Rabbit – your guide in the world of social media, founder of Steps – the online Facebook and LinkedIn training course and author of 'Brand New Day – the Highs & Lows of Starting a Small Business'. Lara's business LaRoo was the winner of the NSW Telstra Micro-Business Award in 2008.

Should I respond to comments on my Facebook page?

Author: Lara Solomon on 9 December 2010

When someone comments on your Facebook page wall, either in response to a post you have put up or as a stand alone post on the wall, they are taking the time and effort to write/type something. Think of it like them giving you a gift, when of course you would say "thank you".

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13 tips to getting more “likers” on your Facebook page

Author: Lara Solomon on 2 December 2010

This question is asked a lot, so below I have put a list of tips and ideas that you can use to increase the traffic to your page:

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Do Facebook pages work for B2B businesses?

Author: Lara Solomon on 25 November 2010

The short answer is "yes".

When is the best time of the day/week to post on my Facebook page?

Author: Lara Solomon on 18 November 2010

This is the million dollar question that everyone wants to know, and yet the answer is not as simple as stating a day and time, other factors come into play, namely:

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Should I start a blog or a Facebook page for my online store?

Author: Lara Solomon on 28 October 2010

Social media can be a major time sucker, especially if you are not planned and organised, so it is good to evaluate before you start which is the best way to go. As with any marketing, you achieve the best results if you have a purpose/objective and a plan to get there.

How do I add my business to Facebook Places?

Author: Lara Solomon on 21 October 2010

For those of you who have missed it, Facebook Places is in its simplest form a way to share where you are with your friends on Facebook.

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The do’s and don’ts of running competitions on Facebook

Author: Lara Solomon on 14 October 2010

When it comes to running a competition on your Facebook page there are pages "breaking the rules" left right and centre. What this means is that you are violating Facebook's rules and they can shut your page down (usually without telling you!)

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How can I find out about people’s interests on Facebook?

Author: Lara Solomon on 7 October 2010

The easiest way to see what people have put in their interests in their personal profiles, and therefore how many people could potentially be interested in your product or service, is to use the Facebook ads setup.