Facebook know-how

Facebook Know-how

Lara Solomon is the founder of Mocks mobile phone socks, Chief Rabbit at Social Rabbit – your guide in the world of social media, founder of Steps – the online Facebook and LinkedIn training course and author of 'Brand New Day – the Highs & Lows of Starting a Small Business'. Lara's business LaRoo was the winner of the NSW Telstra Micro-Business Award in 2008.

What are some cheap marketing ideas?

Author: Lara Solomon on 11 March 2009

Depending on your definition of cheap, here are some that I've used that have worked well (and I'm super cheap!). Social networking websites - free apart from the time involved. You can offer your "friends" a discount to buy your product or service and get them to visit your site to redeem it. Or perhaps use it to build up a community for your business by blogging on there.

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How do I de-clog my brain?

Author: Lara Solomon on 5 March 2009

Have you got a few memory problems? I for one will stick my hand up and say ‘no not really'. My philosophy is that if you don't need to remember it, why try to?

Standing up for pizza

Author: Lara Solomon on 11 February 2009

Starving in Milan (well it was four hours since breakfast!) we decided to go for pizza.

Putting it all together

Author: Lara Solomon on 28 January 2009

Here's my shopping list for this week:

Perceptions and brand

Author: Lara Solomon on 21 January 2009

The meshing of your brand and how people perceive that brand is not a natural given. LARA SOLOMON

Changing your brand

Author: Lara Solomon on 14 January 2009

Recently I was in Milan and just off the main square there were these stores… Versace, Prada and McDonald’s – yes, McDonald’s.

I was very surprised and had to do a double take, because a) I didn’t expect to see them there in such illustrious company, and b) the place wasn’t instantly recognisable.