Brand

Do you practice what you preach and live your brand... or is there a gaping chasm between what your organisation believes and how it acts? This blog explores issues of brand, culture, leadership and values: when do they inspire and when are they lip service? Lead writer Michel Hogan is an independent brand advocate with Brandology, practicing here and in the United States.

Subscribe to the Brand RSS

How a little word can mean a lot (the story of quality)

15 January 2008

The words we use matter; really understanding what they mean for your organisation matters even more. Consider the story of quality…

Authentic leadership

7 January 2008

Authentic leaders find inspiration and direction in their life stories. What’s your leadership story?

The good, the “brand” and the ugly of 2007

Author: Michel Hogan on 18 December 2007

My personal recap of the brand year that was. 10 things that caught my eye – the good, the “brand” and the ugly of 2007.

Brand is not a verb

Author: Michel Hogan on 11 December 2007

Brand is not a verb. Branding is for cattle, and our organisations are not cows, nor are the people who work for them – it’s time to think about brand in a new way.

What’s your most important asset?

4 December 2007

What you can be doing to make sure your employees are in the minority who are happy where they are and wouldn’t leave no matter what?

Saving me from myself

27 November 2007

There are times when we all need a little (or a lot) of help – who is the one person you can call?

This effects that, and that, and that

20 November 2007

Our organisations are complex, messy environments, not machines. We need to start making our decisions accordingly.

Don’t confuse who you are with what you do!

Author: Michel Hogan on 13 November 2007

Your product is not your company (at least it shouldn’t be). Don’t confuse them.

What were they thinking?

5 November 2007

It is a real crime when the only thing a business values are profits.

Free up innovation

30 October 2007

Do you have what it takes to make the most of your next opportunity and boldly go where no one has gone before? New ideas abound – you just have to free up innovation in your organisation.