Author: Michael McKerlie on
14 July 2010
Ultimately, analysing trends is a vital part of the sustainability of your business. What trends are impacting your business today? One of the toughest challenges for many business owners is to not miss a great opportunity through being caught up in the day-to-day demands of running the business.
Author: Michael McKerlie on
16 June 2010
1. Know your business’ balance sheet thoroughly.
Author: Michael McKerlie on
3 June 2010
"Acres of diamonds" is an old story of an African farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land he sold was full of diamonds and eventually became the site of a large mine.
Author: Michael McKerlie on
20 May 2010
Business owners spend a great deal of time and money marketing to many, in the hope of attracting the few to their business. This process can be likened to a pipeline with a wide mouth narrowing as it goes along. The wide mouth represents the number of prospects you need to get interested in your product, so as to end up with enough conversions to hit your sales targets – the (much) narrower end of the pipeline. If the pipeline isn't constantly topped up with new prospects who are then moved through it to be converted into customers, sales become uneven, income is inconsistent, and running the business becomes crisis prone.
Author: Michael McKerlie on
5 May 2010
As more people turn to the internet for news, entertainment and social interaction, online training, also known as e-learning, is being chosen by more SMEs to deliver the knowledge their employees need to achieve organisational goals. With many benefits to both a business and its employees, it's easy to understand why e-learning continues to grow in popularity.
Author: Michael McKerlie on
21 April 2010
Direct marketing is very much oriented towards immediate response. Direct marketers can tell you very quickly how successful (or unsuccessful) their promotion is, because they have the responses to prove it. So what is the most compelling tool that direct marketers use in order to gain that response? It's the offer.
Author: Michael McKerlie on
8 April 2010
Every business, large or small, has assets that help them perform their work, or deliver the services they provide, to their clients. These physical assets represent a significant monetary investment for even the smaller business. Curbing operating costs and maximising asset productivity - asset management - is vital to achieve a greater return on your investment in assets.
Author: Mark Nicklin on
25 March 2010
The announcement of a National Broadband Network has been the catalyst for government to assess their digital strategy and take serious action to implement a roadmap that leverages digital technology. They're focused on the "the digital economy", and how it will impact the delivery of public services.
Author: Mark Nicklin on
11 March 2010
There has been a lot of talk about the National Broadband Network, Stephen Conroy's plans for it, the roll out and all the many and varied players involved.
Author: Mark Nicklin on
1 March 2010
What are the incentives and disincentives of using the web as a business channel to market? And can the disincentives be overcome?
