Business Name Tips

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Business Name Tips

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Naming your company

Avoid

Your own name (although contractions can work, such as Adidas, from German athlete founder Adolph “Adi” Dassler).
Descriptive names (Cool Air-Conditioning).
Generic names (Babysitting Services).
Trendy names (remember all the .com endings?).
Names that are rude in other languages.
Names that tie you to one country (America On Line, National Australia Bank).
Too many syllables.
Names that are hard to pronounce or spell.

Think about:

Whether you want to be near the top of alphabetical lists.
Using an existing word that has nothing to do with your business (Apple, Virgin).
Making up a word (Coca-Cola).
Foreign words (Reebok, an African antelope).
Clever contractions (Vodafone, from voice, date, telephone).