Australia’s online magazine for entrepreneurs & SMEs

How to run a successful email marketing campaign

Keep your customers happy

• Allow convenient ways for customers to unsubscribe.
• Avoid long-winded registration forms. Instead use a simple sign-up form where customers only have to supply an email address.
• Customise content as much as possible.
• Deliver something special in your email. Offer exclusive deals and great offers in emails, not just an ad for your company.

Beat that spam filter: Tips from returnity

• An average of 30% of genuine, permission-based emails do not make it into the “in” box.
• Ask your customers to add your form address to their address book.
• Acquire and remove names responsibly.
• Monitor your email campaign delivery rates.
• Create messages that are compatible across all the platforms including Outlook, Hotmail, Yahoo and gmail.
• Set up whitelist (the opposite of an email blacklist) and feedback loops with the major ISPs.