Business Tech Talk

One of Australia’s leading experts on technology and change, Paul Wallbank has written seven books on computers and the Internet, is a regular broadcaster on ABC Radio and built an IT support company from a start up into a national organisation.

Paul’s business, Netsmarts, helps businesses understand and find opportunities in technologies like cloud computing, social media and the online tools that are changing our business world. Netsmarts provides consulting services, workshops and training for business and public sector organizations.

eBusiness, Seven Steps to Online Success is Paul’s latest book which looks at how you can get your ideas online and making money quickly and effectively using web services like social media and cloud computing. eBusiness is available at all good bookshops or through the publisher, John Wiley & Sons.

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Taking on Google

Author: Paul Wallbank on 9 February 2012

This week's story of Mark Bowyer's battle to get his Rusty Compass website reinstated on Google Adwords is unfortunately a common one.

Dick Smith’s evolutionary story

Author: Paul Wallbank on 2 February 2012

Woolworths’ announcement earlier this week they are exiting the Dick Smith Electronics business ends an interesting study in how a business can evolve as their industry changes

The Informed Upstart

Author: Paul Wallbank on 27 January 2012

This week consulting firm Gartner started the Australian leg of their Gartner Predicts series of presentations where the firm’s consultants look at what will be the big IT issues of the year.

Closed for business

Author: Paul Wallbank on 19 January 2012

Many industries hoped this Christmas was going to be their saviour; across the country businesses in the retail, tourism, real estate and many other service sectors hoped they'd see an upbeat end to a tough year.

Five essential cloud computing tools for business

Author: Paul Wallbank on 12 January 2012

This article first appeared on September 29, 2011

What are the essential cloud computing services?

The year of the cloud

Author: Paul Wallbank on 22 December 2011

I was asked last week to join a panel on a competing website reviewing the year that was in technology. One of the things that came out of the session was much of what happened in the tech world over the last year was really a continuation 2010.

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Why IT aren’t the people to run your Twitter account

Author: Paul Wallbank on 15 December 2011

"Our IT guy has been looking after our social media strategy," grumbled the boss of a medium-sized business, "we don't really know much about that stuff."

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The online power of words

Author: Paul Wallbank on 8 December 2011

Last week Sensis launched the Australian version of Yelp, a popular US web service that uses customer reviews to find and rank local businesses – particularly cafes, bars and restaurants.

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The business playground

Author: Paul Wallbank on 1 December 2011

Earlier this week, I was lucky to head over to Griffith to talk about digital citizenship with local school kids and their parents.

Santa's web strategies

Author: Paul Wallbank on 24 November 2011

Regardless of what sector your business is in, the web has become the way customers find us. Giving the key information shoppers are looking for is a good start to getting their business.