May 27th
Getting the metrics right - Sydney
Free AIMIA Event
This is a not-to-be-missed FREE event, where you will find out from Australia's leading marketing experts the most important distinctions between an online campaign verses an offline campaign.
Key speakers will include:
- Christopher Parkin, Senior Director Genesis Solutions, Omniture
- Sean Smith, Head of Digital Marketing, Ticketek
- Kate Gunby, Director, Insight and Metrics, OMD
- Craig Galvin, Executive Director / Partner, The White Agency
- Mark Neely, Master Strategist, Infolution
Key issues include:
How do the primary drivers of ROI differ between online and offline campaigns?
At what point in the consumer purchase cycle does online trump offline, and vice versa?
Do 'branding' campaigns no longer deliver value online?
Why are marketers linking online inventory valuations to engagement and acquisition, where no corresponding measures really exist offline?
Time – 6.30pm
Location details – Privilege Bar, 70 King Street, Sydney NSW 2000. Entrance in George Street.
Cost – FREE!
More information
May 28th
VECCI - Business After Dark - Melbourne
This is your chance to network 'After Dark' and expose your Business to new and exciting opportunities
VECCI's Business After Dark, with a Carnival theme, will enable you to meet and network with others in the Victorian business community in an informal, interactive and fun environment at the end of the working day.
VECCI's successful cocktail function format, Business After Dark is a 'meeting point' to facilitate networking and business discussions.
www.vecci.org.au
Event Brochure
May 30th
Australian Business - Emerging and innovative models to do business with China Seminar - Sydney
This seminar will focus on innovative and practical strategies that your organisation can adopt to ensure maximum penetration and success.
A thought provoking seminar presented as part of the program of Australian Innovation Festival, supported by the Department of State and Regional Development, this is not to be missed.
Who should attend:
- Businesses who are looking at setting up their own office/subsidiary in China
- Existing exporters keen to further develop their China export operations
- Business who would like to leverage China/work with Chinese businesses together to access other markets overseas
Benefits of Attending
- Gain insight to the business opportunities and challenges in the China market
- Networking with other exporters
- Discuss and review your export issues with international trade experts
www.australianbusiness.com.au/events
Event Brochure
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