Customer Experience

Wednesday, 01 February 2012

Focus on minimising customer effort and get big returns

As business owners and managers, have you honestly spent the time to investigate just how many potential customers you’re missing out on due to the effort you put customers through? by Greg Muller
 

Tuesday, 03 January 2012

Low brand awareness puts real pressure on website experience

There are few things more important in your cross-channel marketing efforts than to get your online customer experience right. by Greg Muller
 

Friday, 11 November 2011

The seven “Steve Jobs” laws of customer experience

Delivering customer experiences that people want to talk about positively with others takes effort, teamwork and belief. Never get complacent. by Greg Muller
 

Tuesday, 14 June 2011

So would we all be better off without customers?

Our ability to attract, influence, convert and retain customers need to be at the forefront of our business strategies. by Greg Muller
 

Thursday, 21 April 2011

Talk to your customer to build market share

How often do we let days and weeks go by without spending time listening to our customers? by Greg Muller
 

Tuesday, 29 March 2011

Low brand awareness puts real pressure on website experience

Strong brand awareness can get people to your website, but a better customer experience from a lesser known brand can often win out. by Greg Muller
 

Tuesday, 15 March 2011

Change is inevitable for Australian retailers

Retailers have been dealt a firm message by consumers – accept, adapt and do it quickly. by Greg Muller
 

Tuesday, 22 February 2011

Beyond the net promoter score

In Australia our expectations as a society around customer service are pretty low when we compare ourselves against other countries. by Greg Muller
 
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