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David Trewern
News and interviews on David Trewern including trends, features, blogs and community conversations from an Australian business perspective.
How to make your website awesome
Web users are smart and savvy when it comes to navigating websites, so make your site stand out from the rest.
How to make your website awesome
Web users are smart and savvy when it comes to navigating websites, so make your site stand out from the rest.
Why online retailers are being left behind
The Australian online retailer sector is on the verge of a golden age, but local retailers are in danger of being left behind if they don't invest right now.
The first steps in making your business social online
Changes to the way that people engage with brands and content is only going to accelerate. There are many lessons to learn, so the important thing is to start soon if relevant to your business.
Online marketing: the latest tips and trends
Six of Australia's best online marketing minds nominate the latest tips and trends in online marketing.
Online in a downturn – the top 20 trends
After almost a decade of strong growth, the online sector faces its first major recesson. The experts are bracing for a tough year, but some products and services will still thrive. We outline the top 20 trends that every business owner needs to come to grips with.
How is your sector faring in the downturn? A SmartCompany guide
here at SmartCompany headquarters, we are getting very different reports on how various sectors of the economy are fairing. Things are clearly tough in the financial services and property sector, but our contacts in the advertising and pockets of the IT s
The real trends in online business
The online customer journey has taken a few twists and turns, but David Trewern has been mapping the landscape. He sold his business DTDesign but stayed on to steer its course in the right (and profitable) direction, and shares his experience with AMANDA
20 Online Marketing Tips
As we interview dozens of smart companies every week, we increasingly hear about great online marketing strategies. Many fast growth companies are getting up to half their leads from pay per click or search engine optimisation. Learn from these real life
Top 40 Sales & Marketing Tips
Australia’s leading entrepreneurs are brilliant at
selling and marketing and in creating the strategy that supports these key functions. As the current downturn kicks in, we took a trip around SmartCompany.com.au pulling together the tips and tricks that
52 entrepreneurs share their real life tips
Over our first year of existence, many of Australia’s best entrepreneurs generously shared tips, trends, ideas, leads and opportunities. So here are a few favourites from the zillion of tips from the SmartCompany community. There are 52 tips – one for eac
David Trewern
The web seems to have led to an expectation that everything "internet" should be free. Where does that leave many businesses?
David Trewern
I’m discovering the digital universe is a big place where advertisers and users interests can clash.
Pushing the next-tech
Always-on entrepreneurs are driving the current generation of technology and chasing the next, to further turbo-charge their productivity. By MIKE PRESTON and AMANDA GOME.
NEW: David Trewern
With Web 2.0, feedback and advocacy comes faster than ever before, speeding up the evolution (or extinction) of brands.
Forums: Get it together
Online forums have almost become mandatory for any business that’s serious about its online presence – but the significant benefits always come with potential pitfalls. Forums are the new marketing tool for 2007. SIMON LLOYD points both out.
NEW: David Trewern
Important purchases are usually made physically, instore, but the ‘journey’ often begins on the net, where buyers check out products and compare prices. Retailers take note.
David Trewern
Resisting technology change is a recipe for trouble. Companies should embrace it using customer-focused thinking.
The source of web-savvy
Our Entrepreneur Online is David Trewern, founder of specialist web design firm DTDesign. He has made a successful business , career and life out of knowing and using the web. He is willing to share his secrets to success. Read on to hear his story, and s
