How to make your website awesome
Thursday, 14 January 2010
This article first appeared September 3, 2009. To really make an impact, your website needs to be awesome - as opposed to simply good. Below are the essential "herbs and spices" for awesomeness, followed by techniques for developing an awesome web strategy. ...

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How to make your website awesome
Thursday, 03 September 2009
To really make an impact, your website needs to be awesome - as opposed to simply good. Below are the essential "herbs and spices" for awesomeness, followed by techniques for developing an awesome web strategy.  ...

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Judges
Sunday, 30 August 2009
The judging panel for the SmartCompany Web Awards 09 contains some of the most exciting online entrepreneurs and experts from all around Australia. David Burden Webfirm Darren Rowse ProBlogger David Trewern DTDigital  ...

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Why online retailers are being left behind
Thursday, 20 August 2009
I have just returned from two days at Australia's largest (and the world's second largest) online retailing conference and exhibition. With around 3,000 participants and a buzzing atmosphere, it was hard not to come away thinking that 2010 may finally be the ...

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The first steps in making your business social online
Thursday, 23 July 2009
A quick history of using the web for business: Build it and they will come: 1996-2000 In the early days of the commercial web there was no such thing as a digital marketing strategy. Beyond traditional marketing, adventurous companies simply established a ...

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Online marketing: the latest tips and trends
Tuesday, 24 March 2009
It's the great downturn dilemma - as times get tough and cash gets tight, the temptation to cut back on your online marketing efforts gets bigger every day. Stop right there.  ...

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Online in a downturn – the top 20 trends
Thursday, 22 January 2009
  After almost a decade of strong growth, the online sector faces its first major recesson. The experts are bracing for a tough year, but some products and services will still thrive. We outline the top 20 trends that every business owner needs to come ...

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How is your sector faring in the downturn? A SmartCompany guide
Wednesday, 08 October 2008
here at SmartCompany headquarters, we are getting very different reports on how various sectors of the economy are fairing. Things are clearly tough in the financial services and property sector, but our contacts in the advertising and pockets of the IT s ...

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The real trends in online business
Wednesday, 08 October 2008
The online customer journey has taken a few twists and turns, but David Trewern has been mapping the landscape. He sold his business DTDesign but stayed on to steer its course in the right (and profitable) direction, and shares his experience with AMANDA  ...

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20 Online Marketing Tips
Friday, 30 May 2008
As we interview dozens of smart companies every week, we increasingly hear about great online marketing strategies. Many fast growth companies are getting up to half their leads from pay per click or search engine optimisation. Learn from these real life  ...

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Top 40 Sales & Marketing Tips
Friday, 30 May 2008
Australia’s leading entrepreneurs are brilliant at
selling and marketing and in creating the strategy that supports these key functions. As the current downturn kicks in, we took a trip around SmartCompany.com.au pulling together the tips and tricks that  ...

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52 entrepreneurs share their real life tips
Thursday, 29 May 2008
Over our first year of existence, many of Australia’s best entrepreneurs generously shared tips, trends, ideas, leads and opportunities. So here are a few favourites from the zillion of tips from the SmartCompany community. There are 52 tips – one for eac ...

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David Trewern
Wednesday, 26 September 2007
The web seems to have led to an expectation that everything "internet" should be free. Where does that leave many businesses? ...

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David Trewern
Wednesday, 05 September 2007
I’m discovering the digital universe is a big place where advertisers and users interests can clash.  ...

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Pushing the next-tech
Thursday, 09 August 2007
Always-on entrepreneurs are driving the current generation of technology and chasing the next, to further turbo-charge their productivity. By MIKE PRESTON and AMANDA GOME.  ...

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NEW: David Trewern
Tuesday, 07 August 2007
With Web 2.0, feedback and advocacy comes faster than ever before, speeding up the evolution (or extinction) of brands.  ...

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Forums: Get it together
Saturday, 21 July 2007
Online forums have almost become mandatory for any business that’s serious about its online presence – but the significant benefits always come with potential pitfalls. Forums are the new marketing tool for 2007. SIMON LLOYD points both out. ...

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NEW: David Trewern
Wednesday, 18 July 2007
Important purchases are usually made physically, instore, but the ‘journey’ often begins on the net, where buyers check out products and compare prices. Retailers take note. ...

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David Trewern
Thursday, 31 May 2007
Resisting technology change is a recipe for trouble. Companies should embrace it using customer-focused thinking.  ...

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The source of web-savvy
Tuesday, 24 April 2007
Our Entrepreneur Online is David Trewern, founder of specialist web design firm DTDesign. He has made a successful business , career and life out of knowing and using the web. He is willing to share his secrets to success. Read on to hear his story, and s ...

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