The situation that is playing out in Europe reminds me of that great line from Michael Corleone in The Godfather III, the mobster who just can’t get out of the mob: “Just when I thought I was out... they pull me back in.”
I’m pretty much sick and tired of rhetoric from gurus telling companies they need to be WOWing their customers. The fact is most struggle just to satisfy them and until you can do that, WOWing them may as well be Mars.
This is the fourth installment of my series on “The Seven Stages of Business”. In previous blogs, I described the first five stages of business. In this blog, I cover the final two stages – Staged Exit and Death/Wind Up.
Dear Aunty B,
I am pregnant with my first child and love my job, but I am looking around at all my friends and it seems impossible to have it all.
You get the feeling there will be plenty of bad news in the Federal Budget, given the way Treasurer Wayne Swan and Prime Minister Julia Gillard have been strategically leaking the good news in recent days.
Demi does. Mariah does. So does your product have a better side?
There is constant and ongoing debate in the press and industry forums by retailers and distributors regarding retail own brand, parallel import and direct import of products. Funnily enough, as shoppers we don’t worry about these things we just make decisions every day at shelf and on line about what we will and won’t spend our money on.
The combination of an increased use of social media such as Facebook, LinkedIn, WAYN, etc. and the proliferation of data these systems generate – all of which is becoming more accessible – might well see the death of Customer Relationship Management Systems (CRMS) as we know it.
Dear Aunty B,
I have just been moved from the role of general manager to heading up the sales and marketing team.
Here’s something to chew on heading into the weekend…
