VIDEO: How to judge ROI through social media

Judging a return on investment through social media is one of the hardest challenges when it comes to developing online campaigns. If you don’t know what works, and what doesn’t, how can you hope to maximise your time? Today I spoke with Nando’s At Home about overcoming this hurdle.

Fi Bendall is the managing director of digital and interactive consultancy company Bendalls Group. With over 20 years’ experience, Bendall has worked with global brands including BBC and Virgin, and is an expert in how businesses can approach strategy in the digital world. You can follow her on Twitter at @FiBendall, and can contact her through Bendalls Group.