Advanced Online Marketing Strategies
Hosted by Amanda Gome, 'Advanced Online Marketing Strategies' looks at how to create the traffic magnet that will draw the next wave of new visitors to your site. You'll learn the tactics being used by advanced websites to turn visitors into an engaged community plus ways to monetise your website.
Time: 4:30 - 6:15pm followed by drinks and networking
Place: Windsor Hotel, Melbourne VIC - Enter through 1 Bourke Street
Cost: $135 (inc. GST)
Presenters
Fred Schebesta: Director of innovative online direct marketing company Freestyle Media. Freestyle Media is a listed online marketing agency that specialises in building search engine friendly corporate websites and running strategic online marketing campaigns. Fred will look at killer content, linking and forming partnerships.
Fred works with Australia's leading brands offering insight into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.
Jason West: Managing director of web marketing firm Websalad. Jason has extensive web marketing experience, having consulted to a number of travel, finance and telecommunications companies both here and abroad.
Jason will discuss how to turn leads into conversions.
Monique Talbot: Starting her online career back in 1996 with Yellow Pages Online, Monique is one of the pioneers of the Australian online advertising industry. After successfully launching the Yellow Pages site, she took up the role of national sales and marketing manager for one of Australia's largest ISPs OzEmail.
Monique left in 1999 to start her own business, Tempest Online Media. Zoom Direct is a further extension of Tempest as Monique sees the future of online advertising lies in providing practical, highly targeted EDM solutions in conjunction with broad reaching, online display advertising. Monique will tell you how to monetise your website.
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