Attract and Convert
Hosted by Amanda Gome, Attract and Convert focuses on the new search techniques that draw people to your site and turn them into leads. You'll learn tips from the experts that will help you turn those leads into conversions and also explore the websites that are already doing it well.
Time: 7:30 - 9:30am
Place: Plenary Room, Rydges Hotel - 186 Exhibition Street, Melbourne VIC
Cost: SOLD OUT
Presenters
Chris Thomas: heads Reseo a search engine optimisation and marketing company. Chris will discuss the latest techniques to increase your unique visitor traffic. Chris has been an online retailer since 2001, and realised early on that if he didn’t pay attention to online marketing systems he was going to go out of business.
His research and SEO efforts shot his website to the top of Google for targeted key phrases, then a few years later was penalised by Google for over optimising! Over the years, Chris has assisted with Search Engine Optimisation, Search Engine Marketing, website monetisation and affiliate programs.
David Trewern: founder of DTDigital, will talk about how to design and build a website in order to develop the right ‘user experience’ leading to conversion. David founded DTDigital in September 1996.
As a trained graphic designer obsessed by technology and coming from a family of architects, web development and David were made for each other. As well as charting the course for the company, David oversees the creative and strategic solutions developed for DTDigital clients.
Kevin Yank: CTO of SitePoint, joined as one of the founding staff members in 2000. Kevin is a keen web technology evangelist and author of 3 successful books which have been sold in over 140 countries worldwide.
SitePoint is a global online media company targeting the Web professional market. sitepoint.com is amongst the most visited websites in the world, attracting millions of readers every month. Kevin will talk about how deepening the consumer involvement through web 2.0 tools contributes to your bottom line.
Register for this seminar and you will also receive:
- Bonus SmartCompany Webinar: An exclusive invitation to a Webinar with Peter Williams, Director of Deloitte Digital, who will share his tips and ideas for deepening consumer involvement with your business using Web 2.0 tools.
(Invitations to the webinar by Peter Williams will only be available for people who attend the seminar).
- USB Memory Stick: Loaded with business templates from the Victorian Government, you'll receive yours on the day and be able to download the presentations from the speakers and other great resources.
Seminar One was a huge success, here's what one attendee had to say:
Dear Smart Company,
Congratulations on a fine seminar the other morning. I cannot recall the last time I gained as much practical information in a single session. Your speakers were well chosen, well prepared and well presented.
Erez Gordon
Register now for Seminar Two: Advanced online marketing strategies