Female Entrepreneur

The life of an entrepreneur is a crazy journey into the unknown. This blog chronicles that journey. The lead writer is Naomi Simson who runs the fast-growing company RedBalloon. She had a long corporate career in marketing but has now been a boss for more than a decade.

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Five years of blogging: The reward

Author: Naomi Simson on

I am often asked why I blog. Is it because I want to promote RedBalloon? Is it to increase search results? Is it to build my own brand? The reality is that none of the above reasons are in fact true for me.


Going beyond the power of activism

Author: Naomi Simson on

I am just back from holiday, where the kids and I went to Northern Thailand to volunteer at an elephant conservation camp.


Three steps to making money online

Author: Naomi Simson on

This article first appeared on October 7, 2011

Everyone is looking for the get quick rich scheme. But the reality is that there are none – unless you don't mind a bit of hard work... So how do you make money online?


Mastering mentoring

Author: Naomi Simson on

We are now on the final countdown as we rush into Christmas. I don't seem to have many minutes to rub together, so as I race from one thing to the next I steal a moment to reflect on what an amazing year we are having at RedBalloon - how fantastic it is that we will continue to be frantically busy until 2.00pm on Sunday when people sit down to Christmas lunch - and then the RedBalloon elves will also sit back, relax and marvel and how many people we made a difference to this year.


Six leaders’ insights

Author: Naomi Simson on
On Monday I had the fortune of participating in the Growth Faculties Leadership Summit. Six leaders, with different styles and methods took to the stage to share what they had learned about leadership.

Retail needs to equal entertainment

Author: Naomi Simson on
This week we have seen the demise of Fletcher Jones and the opening of Top Shop. My 15-year-old daughter texted me, saying: "I'm even more excited than when Zara opened – it is British and I love it – when can we go?"

I’m regularly asked about leadership and I have my views about it – things that I have learnt from trial and error (and there have been many errors over the years) – but I was delighted to attend a PwC event which hosted author of Conscious Business, Dr Fred Kofman this week.


The gift of giving

Author: Naomi Simson on
"You give but little when you give of your possessions. It is when you give of yourself that you truly give." Kahlil Gibran

Some thoughts on thinking

Author: Naomi Simson on
Last weekend I took myself off to Landmark Education to do a newly developed program called "Direct Access". While I was not quite sure what I wanted to get out of the program I was delighted to see how the organisation has evolved since I was last there seven years ago.

The value of a mini break

Author: Naomi Simson on
Some weeks I am so busy when I fall into bed at night I can barely remember what I did that morning... yet I am no good to anyone if I rush around without making sure that I look after myself.


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