Female Entrepreneur

The life of an entrepreneur is a crazy journey into the unknown. This blog chronicles that journey. The lead writer is Naomi Simson who runs the fast-growing company RedBalloon. She had a long corporate career in marketing but has now been a boss for more than a decade.

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Moving on

Author: Naomi Simson on 15 May 2007

I've had a think about my growing pains and now I know what I need to do. It's time for my role to change.

Personal crisis

Author: Naomi Simson on 11 May 2007

I am in a crisis in my journey. Am I the right person to run my business?

Back to basics in the sales game

Author: Naomi Simson on 27 April 2007

If I get the chance to meet and hear a sales guru, I jump at it. You can learn so much.

Starfish and spiders in Tokyo

Author: Naomi Simson on 20 April 2007

I was working at Apple when Steve Jobs did not work there. When Steve returned it became a vastly different organisation.

A vision for absolute power

Author: Naomi Simson on 13 April 2007

I’ve met plenty of entrepreneurs with vision, but in Tokyo last week I heard a plan that is out of this world!

Active listening

Author: Naomi Simson on 30 March 2007

Why is it that the same managers who tell staff to communicate better with customers are so bad at communications themselves. I could never be like that.