The 20 most used business buzzwords of 2015

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The 20 most used business buzzwords of 2015

Agile, cloud computing and game-changer are among the 20 most used business buzzwords used by online publications in Australia this year.

Innovation has retained the top position for the second year running in Meltwater’s analysis of online media publications and blogs, racking up more than 6 million mentions worldwide and more than 212,000 mentions in Australia between January 1 and December 3.

However, words and phrases such as agile, cut through and best practice have made their way into the top 10 most commonly used buzzwords Down Under.

Collaboration was the second most used buzzword, both globally and in Australia, having been mentioned approximately 3.7 million times globally and around 120,000 times in Australian publications.

In third place on the Australian list is selfie, which was mentioned 59,646 times in local business publications and blogs this year.

Selfie came in fourth position on the global list with more than 886,000 mentions, while big data was the third most used business buzzword around the world this year with more than 946,000 mentions.

The different generations that make up a workplace are still on the radar of online business media outlets, with Baby Boomer, Generation X and Generation Y making it into the top 20 most used buzzwords this year.

Even younger generations – Generation Z and Generation Alpha – were mentioned 695 and 160 times, respectively.

The list is based on data from more than 300,000 online news outlets and blogs that are monitored by Meltwater, however, social media platforms are not included.

The 20 most used business buzzwords in Australian online media in 2015

Innovation/innovate

212,944

Collaboration

120,311

Selfie

59,646

Best practice

24,867

Agile

20,480

Cut through

18,431

Big data

16,650

Visionary

16,070

Cloud computing

11,531

Game-changer

11,290

Scalable

10,673

The Internet of Things

7596

Influencers

6350

Infographic

6262

Baby Boomer

4966

Buy-in

4351

Generation Y

4343

Generation X

3446

Content marketing

2592

Value add

2497

The 20 most used business buzzwords in international online media in 2015

Innovation/innovate

6,071,445

Collaboration

3,795,364

Big data

946,305

Selfie

886,277

Scalable

727,639

Cloud computing

550,293

Agile

466,993

Visionary

447,523

The Internet of Things

371,705

Infographic

276,084

Best practice

254,350

Influencers

199,485

Cut through

158,245

Game-changer

151,624

Content marketing

141,853

Thought leader

82,994

Buy-in

82,206

Rich media

56,214

Deep dive

51,721

Baby Boomer

45,517

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Eloise Keating is the editor of SmartCompany. Previously, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry.

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