Fiona Adler

News and interviews on Fiona Adler including trends, features, blogs and community conversations from an Australian business perspective.

Wednesday, 06 August 2008

Putting her money where her word-of-mouth is

Fiona Adler’s new business has tapped online opinion and turned it into a monetised web directory. She tells AMANDA GOME that setting up WOMOW was done the same way she conquered Mt Everest – one step at a time.
 
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