Restaurant chain Hooters in liquidation, sale close

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The Australian arm of US restaurant chain Hooters - famous for hiring buxom waitresses - has been placed in liquidation, although the sale of two of its remaining restaurants is imminent.

The latest incarnation of the Hooters chain in Australia was set up in 2005, with restaurants in the Sydney suburbs of Parramatta and Cronulla and in the glitzy Gold Coast suburb of Mermaid Beach.

The Cronulla site was closed before the company was placed in administration in March, but the Parramatta and Mermaid Beach restaurants remain open.

According to Murray Godfrey, the liquidator of Hooters holding company Wings-Aus Holdings, interests associated with the US chain have invested around $4.6 million to set up the Australian operations, including $1 million to set up each restaurant. The company's total debts are around $4.8 million.

Godfrey says investors and creditors must now wait for the individual restaurants to be sold by Richard Brennan of RT Hospitality Solutions, who is the liquidator for the individual sites.

A spokesperson for Brennan says a sale is "very close". Godfrey says the final stage of any deal will involve getting the approval of Hooters in the US to continue to license the brand.

So what went wrong?

Godfrey says the financial crisis that has hit many restaurants has been one problem, although the location of the sites has not helped.

"The location of the restaurants is probably not ideal. With a name like Hooters they are probably not going to attract a family crowd and a lot of the sites are destination sites that you actually have to make a trip to, they're not in a restaurant precinct."

Godfrey says the deadline for a sale is a "couple of months away".

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Comments (3)Add Comment
Robin Ross
...
written by Robin, July 17, 2009
Say what you like about position, economy, or whatever. The problem Hooters had was their food.
Chris Blackman
...
written by Chris Blackman, July 17, 2009
I'm pretty sure the Hooters Value Proposition http://bit.ly/X1IJT for the punters was NOT about food.

It was about something else entirely...

Think about how the world saw the restaurant chain - did the word "food" even enter the average punter's head, do you think?
Robin Ross
...
written by Robin Ross, July 17, 2009
Exactly what i said. The word FOOD didn't enter anyone's head. Its a restaurant and their food was from some 80's American concept. If they got their food right then the rest of their marketing would have fallen into place.

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