How gamification can power up your business
Thursday, 17 May 2012
Entrepreneurs are treating their companies like games – and the business has never been better.  ...

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Twitter ad sales tipped to climb as FourSquare hits six million users
Tuesday, 25 January 2011
A new report claims Twitter will take in over $US150 million in advertising revenue over the next 12 months as it expands its promoted tweets and other advertising programs, with a focus on including small business and becoming independent from private financing. ...

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When all publicity isn't good publicity
Tuesday, 30 November 2010
Last weekend's New York Times ran a remarkable expose of US based online entrepreneur Tony Russo's business methods and how he's built a business on bad online reviews.  ...

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Google offers 10% company-wide pay rise – but will it stop the departures?
Thursday, 11 November 2010
Internet giant Google will give every single one of its employees worldwide a 10% pay rise, along with a $1,000 Christmas bonus, with chief executive Eric Schmidt saying he believes the firm has the best group of employees in the world and they deserve appropriate ...

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How do I add my business to Facebook Places?
Thursday, 21 October 2010
For those of you who have missed it, Facebook Places is in its simplest form a way to share where you are with your friends on Facebook.  ...

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The 10 next social media trends
Thursday, 14 October 2010
Social media still dominates headlines as the new direction for business marketing, but it seems many businesses are resisting the call. A recent survey by Optus found that only 28% of small businesses used social media to promote their business, while 56% ...

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Facebook Places launches in Australia, SMEs told to jump on board with location marketing
Friday, 01 October 2010
Businesses should experiment with Facebook Places, lodge their business names and start using the service to act as an entry point into location-based marketing, SEO experts say.  ...

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Borders launches Foursquare social networking campaign as SMEs urged to jump on board mobile marketing
Tuesday, 14 September 2010
Book seller chain Borders will use popular location-based social network Foursquare to offer discounts to regular customers, with one social media expert saying the campaign serves as a lesson in mobile marketing for smaller businesses.  ...

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Foursquare hits three million users
Tuesday, 31 August 2010
Foursquare, the location-based social network which allows users to "check-in" to businesses and places they visit, has now cracked three million users.  ...

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The power of mobile marketing
Thursday, 26 August 2010
Australian businesses can be frustratingly slow when it comes to adopting new technology, and mobile marketing is one area where few companies have dared to tread.  ...

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Facebook takes on FourSquare with new location-based feature, SMEs urged to join up for advertising benefits
Friday, 20 August 2010
Social networking giant Facebook is attempting to beat Foursquare at its own game, with a new feature that allows users of its iPhone app to connect with nearby "friends" by checking-in to various locations.  ...

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Australian coupon site signs deal with Franchised Food Company
Monday, 19 July 2010
An Australian social network designed to offer coupon deals for individuals and businesses has struck a deal with the Franchised Food Company, in a move the company's founder says will give it an opportunity to become one of the largest home-grown social networks ...

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Australian crowdsourcing site 99Designs wins big at Webby Awards
Thursday, 06 May 2010
Australian and New Zealand businesses have won big at this year's Webby Awards, with Melbourne-based 99Designs taking out the People's Choice Award, besting US-based Dropbox and Tumblr.  ...

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Is your business dying?
Tuesday, 13 April 2010
At the release of a report into technological change and the accounting profession a few weeks ago, Melbourne University's Professor Colin Ferguson said "I could see as many as 25% of companies listed on the Australian Stock Exchange (ASX) disappearing in the ...

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Social location sharing
Thursday, 25 February 2010
Savvy consumers empowered with location aware internet devices are using emerging applications to explore new places to eat, drink, shop or simply visit within their city and then sharing this experience with the world.  ...

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New social networks could be good research tools for SMEs
Wednesday, 24 February 2010
A new group of social media tools are hitting the market designed to track and monitor the everyday actions of users such as credit card payments and restaurant experiences.  ...

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Making use of GPS equipped smartphones
Tuesday, 19 January 2010
Since Global Positioning System (GPS) equipped smartphones arrived on the market, we're seeing all kinds of location based phone applications springing up. Recently I've been playing with two of these services – Foursquare and Urban Spoon to find there are ...

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