Franchise tips and trends

Jason Gehrke is the director of the Franchise Advisory Centre and has been involved in franchising for 18 years at franchisee, franchisor and advisor level. He advises both potential and existing franchisors and franchisees, and conducts franchise education programs throughout Australia. He has been awarded for his franchise achievements, and publishes Franchise News & Events, Australia’s only fortnightly electronic news bulletin on franchising issues.

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Why racing to the altar can result in poor franchise marriages

Author: Jason Gehrke on
The process of finding the "right" franchise can take from three months to three years for many franchisees, but once the "right" system has been found, there is often a rush to finalise the deal, which can result in poor or even non-existent due diligence by the franchisee.

Are franchise income guarantees a good idea?

Author: Jason Gehrke on
Income guarantees have existed in mobile service franchising for more than a decade, but in recent times they have started to appear among retail franchises as well.

Franchising your business: why, when and how to do it

Author: Jason Gehrke on

1. Why franchise?

Businesses franchise for different reasons, not all of which are apparent in advance, and which may change in their relative importance over time as the business develops.


Is it better to buy a new or an existing franchise?

Author: Jason Gehrke on

When a person decides to go into business for themselves via franchising, their thoughts inevitably turn to which system, and whether it should be an existing outlet or new operation.


What franchisees must know before buying a franchise

Author: Jason Gehrke on
A recurring theme of the state and national franchise inquiries, which have resulted in changes to the Franchising Code of Conduct starting from July 1, is the need for greater education before people buy a franchise.

Code changes deliver certainty to franchise sector

Author: Jason Gehrke on
Recently announced changes to the Franchising Code of Conduct are good news for the franchise sector.

What happens when parents buy their kids a franchise...

Author: Jason Gehrke on
Franchisors are noting an increase in the number of franchise applicants who are proposing to pay for their franchise using funds borrowed in part or full from their parents or other family members.

What is trust in a franchise relationship?

Author: Jason Gehrke on
Contempt for the familiar is a natural human condition, so it comes as no surprise that a Griffith University survey into conflict in franchise relationships has revealed that more than a quarter of franchisees don't trust their franchisor.

Can franchising be applied to the not-for-profit sector?

Author: Jason Gehrke on
Franchising as a method of doing business has proven incredibly popular in the private sector since the post-World War II economic boom fuelled the growth of disposable incomes and fast food concepts in the west coast of the United States in the late 1940s.

Corporatisation: A new dawn for franchising?

Author: Jason Gehrke on
A review of the approximately 1,100 franchise systems known to be operating in Australia indicates that somewhere between 4-8% are operated or ultimately owned by publicly listed companies.


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