Domino's Pizza delivery gimmick

Beach outings are synonymous with ice cream and sandy sandwiches- but what if you could order pizza and have it delivered to your sun baking spot, all without interrupting your tan?

In the Netherlands, Domnio's Pizza has begun to deliver its products to outdoor sites including park benches and beaches. In fact, as long as they're within delivery range of a local Domino's, customers can have a pizza delivered pretty much anywhere, Dutch director of marketing André ten Wolde told Springwise.com.

The company has covered the city with white door shaped booths that can be used as ordering and delivery points, complete with a doorbell for the delivery person to ring.

The doors, designed by creative agency Indie Amsteradm, rely on the power of suggestion, and feature the company's logo and phone number prominently. They are targeted at summer crowds including tourists and students.

 

Related Items :
Companies : Target


Write comment
You must be logged in to post a comment. Please register if you do not have an account yet.

busy
 

50 gems from Australia's top SME entrepreneursFREE eBOOK: 50 gems from Australia's top SME entrepreneurs

In this eBook you’ll read tips and advice from some of SmartCompany's favourite entrepreneurs

Register for the SmartCompany Newsletter and receive '50 gems from Australia's top SME entrepreneurs'.

Please enter a valid email address. For example fred@domain.com .

By submitting your email you are agreeing to our Terms & Conditions.

Free Daily Newsletter
SmartCompany Newsletter Please enter a valid email address. For example fred@domain.com .
Follow us:

By submitting your email you are agreeing to our Terms & Conditions.

Sponsored Links

Business Resources

Our Partners

 

Private Media Publications

Crikey

loading...

Crikey Blogs

loading...

StartupSmart

loading...

Property Observer

loading...

Leading Company

loading...
Smartco

DIRECT LINKS

TOPICS

OUR PARTNERS

NETWORK PARTNERS

 

 

SmartCompany.com.au is Australia's leading website for SMEs featuring business news, business information and business blogs. SmartCompany's archive of news, feature articles, entrepreneur interviews and business webinars cover topics such as advertising and marketing, buying or selling a business, starting a business, growing a business, franchising, SEO, superannuation and tax.
SmartCompany is a Private Media website

Online Solution by Valegro

Download SmartCompany eBooks: 10 quick sales and marketing wins | Steve Jobs: Lessons from a legend50 tips from Australia's top SME entrepreneurs

Popular on Partner sites: Small business awards | Property Investment Tips | How to Write a Business Plan | Technology in Business | Business MentorsBusiness to Business | Small Business | How to Write a Marketing Plan | Federal Budget 2012 | Federal Budget 2012 webinar25 start up ideas