The rise of the social enterprise is one of the biggest trends to hit small and medium businesses in the last five years.

In many fast-growth SMEs, social media is imbedded in numerous parts of the business, from sales and marketing through to recruitment and even logistics.

But there is no more important area for businesses to integrate than customer service. The immediacy and reach of social media has made it the perfect platform for customers to congratulate, criticise and query businesses, who must be ready to respond.

In this eBook you will find some great advice on improving your customer relations via social media.

Sales expert Sue Barrett talks about the power of listening via LinkedIn, Lara Solomon discusses turning customers into Facebook “likers” and Paul Wallbank offers some great advice on dealing with bad online review.

We hope this eBook helps you strengthen both your social media and customer service strategies.